Freelancer profile translated to English.
Back to original languageAbout Lucien Stéphane
A bit like an agency, but smaller!
My mission is to help my TPE, independent, and SME clients achieve their goals:
- Online sales
- Local or national awareness
- Lead generation
- Conversion rate optimization...
I apply my experience as a graphic designer, my training as a data analyst, and my digital marketing missions with a global approach to the project.
Without adhering to marketing dogmas, let's find what works for your business within your market segment!
Available for all tracking, analysis, and digital marketing missions.
English
Native or bilingual
Spanish
Conversational
French
Native or bilingual
Can work on-site
Bourg-Saint-Maurice (up to 50km), Albertville (up to 50km)
Experience
- This Is Why AgencyWeb Analyst | Data MarketerDIGITAL AND ITOctober 2023 - March 2026 (2 years and 5 months)Bourg-Saint-Maurice, France
Growth marketing agency, specializing in outdoor.
Supporting the agency's clients on data topics:• Tagging plan• Web & server-side tracking (Google Tag Manager, Matomo Tag Manager & Stape.io)• Data visualization (Looker Data Studio)• GA4 and Facebook Ads optimizationSupporting digital sales and awareness campaigns:• Google Ads (Search, Display, PMax)• Meta Ads (Instagram & Facebook)• CRO - Brand Starter AgencyCo-founder | Project ManagerDIGITAL AND ITApril 2020 - June 2023 (3 years and 2 months)Web and graphic design agency based in California, for VSEs and SMEs sourced by my business developer partner there.Once the quote was approved, I took charge of the client for production, until the delivery of the website or product.Client brief taking, service provider management, mock-up and prototype development, CMS web development, branding.
- Les Amis de la Terre France
On Malt
Artistic Director | IllustratorCIVIC AND SOCIAL ORGANIZATIONSJune 2019 - March 2020 (9 months)Paris, FranceTo help understand the SPIM report (Société Publicitaire et Influence des Multinationales - Advertising Society and Multinational Influence), Les Amis de la Terre contacted me to create illustrations to accompany certain chapters.My main role was to help synthesize relevant information and define the graphic style to adopt before outsourcing production.
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Education
- Master: Animation film direction and designCréapôle ESDI2014Conception, depuis le pitch et le croquis sur le coin de table, jusqu'à l'export final et la présentation du projet et ses divers débouché. Principes d'animation, animation 2D, stop-motion, animation vectorielle, écriture de scénario, storyboarding, mood boarding, illustration, dessin académique, etc...
Certifications
- Artistic Direction - code NSF 320, level II (fr) - level 6 (eu), registered with RNCPEcole Multimédia2019
- Develop the analytical data management of an application projectIronhack2023