Freelancer profile translated to English.
Back to original languageAbout Stefan
Partner Acquisition (since Sep 2025):
• 29 cooperation agreements in 6 months (16 live venues, 16 pipeline)
• Southern region.
• Independent crisis resolution (cancellations/warnings without escalation)
• Sales training, partner support, scaling
MANAGING DIRECTOR · Coffreez GmbH · 2007–2025
• Built up franchise system with 20 locations in Germany/Austria
• Acquisition, new openings, marketing, partner training
FOUNDER · Coffreez Brand · 2007–8-2025
• Developed, licensed, and positioned own brand
CAFE OPERATOR · Café Le Théâtre Stuttgart · 1995–2020
• P&L, personnel, events, revenue increase
CORE SKILLS
Franchise Expansion | Cloud Kitchen | Partner Management | Sales Training
Location Acquisition | Contract Negotiations | Crisis Communication
German
Native or bilingual
English
Conversational
Can work on-site
Stuttgart (up to 50km)
Experience
- Franchise & Partnernetzwerke im Food-und RetailbereichFranchise & Business Development ManagerRESTAURANTS AND FOOD SERVICESeptember 2025 - Today (11 months)Stuttgart, GermanySince 2025 | Expansion Manager South, Waiblingen- Responsible for location development and expansion in Southern Germany- Partner acquisition and support for new locations from analysis to implementation- Operational interface between franchise partners, marketing, and headquarters- Support with market entry and growth strategies, experience in the delivery and multi-location environment
- coffreez GmbHFounderRESTAURANTS AND FOOD SERVICEMay 2007 - July 2025 (18 years and 2 months)Stuttgart, GermanyDevelopment and establishment of an independent gastronomy brand- Licensing to franchise partners and brand positioning- Conception and implementation of marketing and expansion strategies, creation of business plans, cost calculation, landlord negotiations and negotiation of lease terms, construction subsidies
- Cafe Le TheatreOwnerRESTAURANTS AND FOOD SERVICEDecember 1995 - April 2020 (24 years and 4 months)Stuttgart, Germany- Independent management of an established café business- Staff management, purchasing, calculation, and guest relations- Event and promotion planning to increase revenueKnowledge & SkillsFranchise Expansion · Location Analysis & Acquisition · Business Development · Gastronomy Management ·Marketing & Social Media · Contract Negotiations · Team Leadership
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Education
- Franchise Manager (Chamber of Commerce)Industrie und Handelskammer Erfurt2021Zertifikatslehrgang