Soumia Didi

💄Product Owner B2C | E-commerce & Web Experience | AI & Product Ops

B2C Product Owner in the beauty industry, I manage the development and optimization of a **strategic e-commerce site**, at the core of the brand's growth.

My role is at the intersection of **business, user experience, and web performance**, with a strong results orientation.

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🎯My Key Responsibilities:

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🤖AI & Productivity (Differentiator)

Trained on **Claude AI**, I integrate AI into my daily Product Owner tasks to:

👉 A modern approach to Product Management, augmented by AI

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💡Focus:

Website Performance • Acquisition & Conversion • User Experience • Product Excellence • AI Applied to Product

Context

Within the Digital Factory, in a team composed of fullstack developers and project managers, I am responsible for projects related to digital radio in connection with the website and internal back-office.

Main tasks:

Manage the "Digital Radio" stream following the Kanban methodology:

• Qualification and monitoring of user stories lifecycle

• Bug management and qualification

• Backlog management: planning, ticket tracking, blocker management

• Reporting on Feature KPIs

• Work with business teams for requirements gathering, understanding, and challenging

• Work with the product team for topic tracking and prioritization.

Main achievements:

• Implementation of a module to assist radio broadcasts end-to-end

• Registration management

• Cancellation management

• Redesign of listener communications

• Work on user experience design and optimization

• Change management support

• Implementation of a media encoding management project:

• Analysis of the existing media encoding process

• Incremental implementation of a new process

• Three-stage process testing and validation

• Decommissioning of the old encoding process.

• Implementation of an AI-assisted virtual assistant

• Analysis of user behavior to enrich the virtual assistant

• Implementation of new features to meet needs

• Product promotion to business stakeholders to gain user adoption

• Change management support

• Implementation of a survey module for listeners.

• Work on an improved FAQ for the 3 radio brands.

Context:

Within the IT department, in a team composed of fullstack developers and testers, I am responsible for projects related to subscription APIs.

Roles and responsibilities:

Manage the "Subscription and TVOD" stream following the agile methodology:

• Qualification and monitoring of user stories lifecycle

• Bug management and qualification

• Sprint management: planning, ticket tracking, blocker management

• Reporting on Feature KPIs

• Daily support to the team to achieve sprint goals

• Assistance in organizing testing phases with the QA team

• Collaboration with the support team for incident analysis and reporting in production.

Achievements:

Implementation of a TVOD plug and play project:

• Subscription management

• Payment management (invoice and credit card)

• Skill development in technical aspects (API, Postman, SQL)

Implementation of an anti-fraud project:

• Enrichment of controls on existing APIs

• Implementation of KPI for subscription monitoring

Production incident monitoring

• Incident analysis

• Implementation of new features to meet needs

Functional environment:

• Media, focusing on subscription and payment issues.

Tools:

• JIRA, Postman, Confluence, SQL.