Sophie Squillaci

Marketing Director and consultant with over 15 years of experience, I support startups and growing brands as a Fractional CMO. I help founders structure their marketing strategy, clarify their priorities, and activate sustainable growth levers.

My background combines solid experience in marketing consulting and in-house marketing management. I have supported startups from their early stages while holding Marketing Director positions, which allows me to combine strategic vision with operational implementation in agile, fast-paced, and often resource-constrained environments.

My expertise covers brand positioning, launch and growth strategy, e-commerce, and international development, with a deliberately pragmatic approach focused on clarity, impact, and prioritization — without unnecessary over-complexity.

I particularly enjoy working alongside ambitious teams in the tech, food, and consumer goods sectors, and being a true sparring partner for founders to transform their business objectives into clear, concrete, and actionable marketing plans.

Areas of intervention:

- Marketing strategy & prioritization

- Brand positioning & brand platform

- Go-to-market & growth strategy

- E-commerce & international development

Looking for a senior marketing perspective to take a step back, clarify your priorities, and move forward more confidently?

Contact me! I'd be delighted to learn more about your current challenges.