Sophie Malraux

Set-up and coordination of internal events Daily operational support, team request follow-up, cross-functional project management, and logistics coordination Personalized communication and relationship building with consumers from the LVMH Research panel Contribution to the development of the Cosmetic Expertise book: team meetings, proofreading, and layout

Organize events for VIC customers to reinforce their attachment to Le Bon Marché while increasing sale revenue Choice of customer profiles for each event based on the brand brief (age, interests, average shopping basketsize...) Development of privileged relationships through personalized interaction with each customer Development of new partnerships, services & event formats

Event organization and coordination: client relations, logistical management, budget tracking, and registration oversight Weekly analysis of training performance through engagement rates and success indicators Competitive intelligence and industry benchmarking to adjust programs and anticipate emerging trends