Sophie Le Guillou

➢Press Relations

- Manage and strengthen relations with the media

- Develop communications with the media, prepare press points, conferences

- Writing press releases

➢ External communication and brand strategy:

- Strengthen the brand image

- Manage, coordinate and implement the communication plan ensuring coordination between all stakeholders

- Design, propose and execute communication action plans ensuring good budget management

- Advise the sales function for market development in its operations

- Manage and monitor communication projects with a ROI approach (integrated communication campaigns, sales support tools, case references, Internet portal, events, direct marketing, public relations

- Design and development of creative communication actions and tools

- Harmonization of brand visuals

➢ Internal communication:

- Participate in the development and implementation of internal communication

- Participate in the creation of the internal portal and newsletters

monthly information (best practices, new products and

services, presentation of business units, etc.)

- Website: Implementation and management of the website (CMS: Typo 3) developed in 8 languages -Development of e-marketing - Elaboration of monthly reports and monitoring of visits and downloads (Google Analytics) (+60% in 2008)

- Brochures: Design marketing tools for sales forces: 32 new brochures in 8 languages

- Events: Organize the annual meetings of the "Secure with Steel" network created by ArcelorMittal (more than 40 design offices and universities in 15 countries that use fire engineering on steel buildings) - Organize international fairs and events (Dubai, Hanover, Munich, Moscow, Kiev, Brussels) - Organize factory visits of the company for customers and students.

- Purchasing: Select calls for tenders and new suppliers (printing companies, communication agencies) - Optimize the annual marketing/communication budget (-50% in 2009)