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Description

E-mail Marketing for D2C E-commerce Brands 💌

More shop revenue through tailored done-for-you flows & campaigns 💣

Klaviyo Expert · Conversion Copywriter · CRM Nerd 🤓.

What happens after the first purchase in your online shop?

Order confirmation.

Shipping email.

And then?

*imagine a tumbleweed rolling by here*

Many D2C e-commerce brands invest heavily in new buyers but lack a structured system for what comes next.

This is how your shop loses 20-30% of potential revenue. Every day.

The result:

• expensive first-time buyers

• hardly any returning customers

• low CLV

• small shopping carts for follow-up purchases

👉 Most brands use CRM to send more emails. I use CRM to systematically develop revenue from existing customers.

I will build your Klaviyo strategically. With clear setups, tailored flows, and campaigns based on actual purchase and user behavior.

What this means in concrete terms:

✅ more revenue per customer

✅ higher AOVs for follow-up purchases

✅ increasing CLV

✅ more predictability in the shop

E-mail marketing is not an add-on.

It deserves full focus.

If you want to build your E-mail marketing as a true growth channel, let's talk.

Industry field of expertise

Languages

German
Native or bilingual
English
Fluent

Workplace preferences

Remote only

Primarily works remotely

Mails and Conversions
SELF-EMPLOYED E-MAIL MARKETING MANAGER
E-COMMERCE
January 2024 - Today (2 years and 5 months)
Planning and implementation of e-mail campaigns and automations along the customer journey
Creation and maintenance of target group segments for personalized communication
Analysis and optimization of campaigns and flows
Conducting A/B tests for continuous performance improvement
Operational management and maintenance of the CRM system, including technical setups and integrations
E-mail Marketing Customer Relationship Management (CRM) Klaviyo E-mail Marketing WhatsApp Business
All Powerful GmbH
SELF-EMPLOYED E-MAIL MARKETING MANAGER
HEALTH AND WELLNESS
January 2024 - September 2025 (1 year and 8 months)
Planning and implementation of e-mail campaigns and automations along the customer journey
Creation and maintenance of target group segments for personalized communication
Analysis and optimization of campaigns and flows
Conducting A/B tests for continuous performance improvement
Operational management and maintenance of the CRM system, including technical setups and integrations
E-mail Marketing Klaviyo E-mail Marketing Customer Relationship Management (CRM) CRM
TiGeCo GmbH
CONTENT AND PROJECT MANAGER
EDUCATION AND E-LEARNING
February 2024 - May 2025 (1 year and 3 months)
Köln, Germany
Planning and execution of live launches
Funnel creation and optimization
Team leadership
Maintenance and optimization of E-mail Marketing for personal brands
Media buying
E-mail Marketing Digital Marketing Copywriting E-mail Marketing Klick-Tipp