Sonia Vivo Sarria

The Natwest Kid's fintech company reached me to work with the marketing team and the design director to bring to life different marketing campaigns and animate their brand.

- Played a key role in the brand transition with NatWest's acquisition of Rooster Money. Collaborating with business decision owners, marketing, and design teams. To create and implement a new brand identity across all digital and marketing materials.

- Developed creative briefs and art directed and produced a successful launch multi-channel campaign collaborating with other designers, specialists, and stakeholders.

- Created multiple social ads brand templates and paid social ads.

Working on a freelance basis with end clients and agencies. Skills:

- Business owner and creative director of a successful design studio. Freelancing for agencies, or partnering with businesses.

- Business management: Marketing, project management, sales, finance.

- Client relations & leadership: Building freelance teams, delegating tasks and providing feedback, motivating and building consensus. Services: Motion Design (2D, After Effects), Animation brand system, Marketing design (Email, Paid and organic social, Display advertising), Landing sites, OOH & DOOH, Brand illustration, and stlyeframes, prototyping and building interactive in-app ads, wayfinding. Selected agencies & studios: VCCP • VCCP Kin • Havas CX • Ogilvy • Superawesome (Epic Games) • Smyle • Somersault • Feast Creative • Ink Global • Platform 195 • Vidsy • RDK Live Selected clients: NWRM Rooster Money • Cadbury • Condeco • Apple • EA • Warner Bros • O2 • Disney+ • McDonalds • Freddie's Flowers • Côte • Lloyd's Direct • Lucky Saint • Yunojuno • Pets at home • Lego • Playmobil • Polly Pocket • Scholastic

• Johnson & Johnson • Yunojuno • ORCA Computing • Cloud Academy • Window Fleur • Cracking Energy • Ryanair • Wizz Air • Raylo • Exclaimer • Seatfrog • Withlocals • Viriginia Tourism

--- Portfolio - htttps://soniavivo.com Showreel - https://soniavivo.com/portfolio/showreel-motion-graphics

- Developed brand motion guidelines and templates for the company, ensuring motion consistency across the brand, and facilitating non-motion specialists and external creatives.

- Achieving consensus among multiple business owners and stakeholders, agreeing on how to communicate the product and the brand.