Sofia Orozco

Managed client portfolio, ensuring satisfaction, retention, and upsell opportunities Managed SMB sales pipeline from lead qualification to deal closure Delivered product demos and onboarded clients to ensure platform autonomy Closed sales cycles with a strong conversion and customer-value focus

Prospected and contacted +450 international artists (weekly), achieving a 38% response rate through personalized outreach Increased adoption of premium plans by +32% through strategic advice on visibility and positioning Closed high-volume sales in short cycles while collecting market insights to optimize strategies

Built the brand from zero, and creating a community, boosting engagement by +47% Developed customer loyalty strategies that increased repeat purchases by +18% Led product storytelling and visual identity creation, improving brand recall by +42% (based on saves, shares and repeated visits)