About Simon
Who am I?
Recently joined on Malt, I’m a Media Buyer with over 5 years of experience in digital acquisition and performance marketing. I help companies build and optimize profitable campaigns across Meta Ads, Google Ads, TikTok Ads, as well as native platforms like Taboola and PropellerAds.
Key KPIs
Throughout my career as a Media Buyer, I have:
✅ Managed up to 12 accounts simultaneously, including key clients with €100K+ monthly ad budgets.
✅ Managed over €1M in yearly ad spend.
✅ Generated more than 50K qualified leads per year.
✅ Worked with 40+ brands across multiple industries.
✅ Built and deployed a proprietary Automated Creative Testing framework to scale video ad testing on Meta.
✅ Set up fully automated lead management and reporting processes, saving 3+ hours of manual work per day for each team member.
Why work with me?
I master the entire acquisition funnel — from strategy and advanced tracking to campaign structure, creative testing, data analysis, and both horizontal and vertical scaling.
Today, I put my expertise at the service of ambitious companies looking to accelerate their growth through paid acquisition.
French
Native or bilingual
English
Fluent
Spanish
Fluent
Can work on-site
Barcelone (up to 50km)
Experience
- DataventureHead of Media BuyingSeptember 2024 - July 2025 (10 months)Barcelone, SpainManaging a lean team of 3, overseeing full-funnel strategy and team structuring- Scaled from €10k to €150k in MRR in just 6 months.- Built and deployed a proprietary automation-based framework - Automated Creative Testing - enabling mass video creative testing on Meta platforms (case study available).- Full automation of cross-account reporting and lead management processes, eliminating all human intervention, saving 3 hours of daily work for 3 team members each.
- DataventureMedia BuyerSeptember 2023 - September 2024 (1 year)Barcelone, SpainWorked as a Media Buyer at Dataventure, a performance marketing agency generating €20M+ in annual revenue- Managed key accounts with over €100k in monthly ad spend.- Performance-based lead generation with an average cross-account margin of 50%.- Managed 20+ ad accounts simultaneously during peak periods.- Created the tracking system and the daily and monthly reporting system.
- 2LearnGrowth SpecialistSeptember 2020 - December 2022 (2 years and 3 months)Namur, BelgiumDrove B2B growth for 2 years at 2Learn, a niche education company in the veterinary space. . Drove €80K in rev (16% of FY turnover) within 48h post-trade show via pre-event digital funnel + warm retargeting.- Activated 3K+ vets through a full-funnel digital engagement initiative (lead gen - nurture - conversion).- Built and scaled perf. marketing channels (Meta Ads, SEA, organic SM) with GA-powered tracking stack for CAC/ROAS monitoring.
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Education
- Master's in International Strategic MarketingHEC Liege2020I completed a 3-year Master’s at HEC Liege with a strong focus on Strategic and Digital Marketing. I specialized in subjects such as Digital Marketing Strategy, eCommerce, and Consumer Experience, while developing a solid foundation in brand positioning, go-to-market planning, and data-driven decision making. The program combined analytical rigor with a practical approach to modern marketing challenges.
- Bachelor's in International BusinessHelmo Sainte Marie2016I graduated in 2015 after a 3-year Bachelor’s degree in Business and Management at Sainte-Marie in Liege. The program provided a solid foundation in core business disciplines such as finance, marketing, and operations, complemented by intensive training in English and Spanish. A key highlight was my participation in a trade mission in Vilnius, organized in partnership with AWEX, which offered hands-on experience in international business development.
Certifications
- Google Ads SearchGoogle2023
- Google Ads DisplayGoogle2023