About Silvia
AI & Digital Transformation Leader with a track record of turning emerging technologies into measurable business outcomes. Founded a computer vision startup and led AI-driven initiatives across operations, CRM, and product execution, consistently delivering revenue growth and productivity gains at scale.
Deep expertise in Generative AI strategy and implementation: from identifying high-value use cases to designing end-to-end workflows and building cross-functional adoption. Equally comfortable advising C-suite stakeholders and driving hands-on execution.
Known for bridging the gap between AI's technical potential and real-world business value making complex innovation accessible, scalable, and commercially impactful.
Spanish
Fluent
Italian
Native or bilingual
English
Fluent
French
Conversational
Can work on-site
Barcelona (up to 50km), Madrid (up to 10km)
Experience
- variousGenAI Practice Lead | AI Strategy & Business TransformationFebruary 2023 - Today (3 years and 4 months)
- Designing custom Generative AI and Data service offerings, including pricing models, delivery frameworks, and engagement structures for businesses across industries
- Supporting pre-sales processes, leading RFP responses, and establishing AI partnerships to expand capabilities and ecosystems
- Advising organizations on integrating Generative AI into operations: designing automation roadmaps, selecting and deploying AI tools from simple agents to complex multi-agent systems
- Delivering AI training and enablement programs — workshops, webinars, and tailored sessions — for organizations including Ironhack and London Premier Centre
- Structuring end-to-end AI strategies, from business needs assessment to solution design and project release, with focus on MarTech, digital, and product operations
- IronhackAI Lead TeacherEDUCATION AND E-LEARNINGJune 2025 - August 2025 (2 months)Lead Trainer for the “Applying AI” Program. Topics covered: prompt engineering, data governance and security, AI legal and ethical frameworks, workflow automation, and real-world business use cases.
- LPC Training CenterGenerative AI TrainerEDUCATION AND E-LEARNINGOctober 2024 - October 2025 (1 year)Barcelona, SpainAs a Generative AI Trainer at LPC Training, I deliver practical education programs aimed at helping professionals understand and apply AI in real business contexts. My responsibilities include:- Designing and delivering AI training sessions tailored to business users and non-technical profiles. Topics include content automation, process improvement and workflow enhancement using tools like ChatGPT, Claude and other no-code AI agents.- Supporting participants in identifying suitable use cases for AI in their companies. This includes guidance on prompt design, tool selection and integrating AI solutions into daily operations, especially in marketing, digital and product areas.- Running interactive workshops and webinars focused on building small-scale AI projects. Examples include creating internal chat assistants, automating document handling or improving customer interaction processes.
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Education
- Master, Marketing e ComunicazioneUniversità Commerciale 'Luigi Bocconi'2012Master, Marketing e Comunicazione
- ComunicazioneUniversité Sorbonne Nouvelle (Paris III)2010Comunicazione
Certifications
- Digital TransformationINSEAD2018