About Shannon
Senior Product Designer & Product Manager with 13+ years of experience, helping startups and large organizations design and scale high-impact digital products, from UX strategy and product discovery to delivery.
I also work as a Lead Product, supporting teams in structuring their design practices and increasing product maturity.
Specialized in complex environments, I contribute across:
✅ Roadmap & product strategy
✅ KPI-driven decisions
✅ UX optimisation
✅ AI integration
✅ Stakeholder alignment
My approach is impact-driven: improving user experience, accelerating decision-making, and creating measurable business value.
I also leverage AI-assisted design and automation tools to speed up exploration, generate design concepts, and streamline parts of the design workflow.
🚆 Available for remote or hybrid missions (Switzerland / France).
📍Paris, Marseille, Nice -- Geneva, Lausanne
🔗 helvydesign.com
English
Fluent
French
Native or bilingual
Spanish
Basic
Can work on-site
Paris (up to 10km)
Experience
- ZF GroupProduct designerAUTOMOBILENovember 2021 - Today (4 years and 7 months)Lausanne, SwitzerlandLead Product Designer / UX Lead - Mobility PlatformsLed UX across complex mobility products (Traveler App, Driver App, Dashboard), combining Product Design, Design Ops, and Research Ops to scale UX quality and product impact.Acted as a bridge between Product, Engineering, Design, and Business to support strategic decisions and deliver consistent user experiences.Key contributions:
- Co-defined product strategy and priorities with Product Management.
- Led user discovery (interviews, workshops) and translated insights into product direction.
- Ensured end-to-end UX quality across multiple products.
- Built scalable Design Ops & Research Ops frameworks (personas, archetypes, workflows).
- Mentored designers and helped strengthen user-centered product culture.
- BestmileDesigner UX/UIAUTOMOBILEJanuary 2019 - October 2021 (2 years and 9 months)Lausanne, SwitzerlandIn a start-up environment, I designed and scaled complex mobility products, including Dispatcher Dashboard, Driver & Attendant Apps, Traveler App, digital signage, and public-facing interfaces.Worked at the intersection of Product, Engineering, and Business to deliver clear, scalable user experiences in a highly technical and operational environment.Key contributions:
- Led UX research (market analysis, competitive benchmarking, customer interviews).
- Facilitated customer workshops to map workflows, pain points, and operational constraints.
- Defined personas, user stories, and end-to-end service journeys.
- Designed and optimized web & mobile experiences across multiple user roles.
- Built and maintained the first internal Design System (components, patterns, documentation).
- Validated concepts through field testing and direct customer feedback.
Impact:- Contributed to multiple successful tenders, with UX/UI recognized as a differentiating factor.
- Delivered the first scalable Design System, improving consistency and collaboration with engineering.
- Strengthened product maturity across Driver / Dispatcher / Admin tools, positioning the platform as a robust and internationally competitive solution.
- HelvydesignFreelance UX UI designerDIGITAL AND ITSeptember 2017 - June 2018 (9 months)Paris, FranceKey responsibilitiesRCI Bank (via Backstory Agency) – Led end-to-end UX for customer portal redesign (research, benchmarks, personas, flows, workshops, hi-fi prototypes, usability tests)BPCE (via Backstory Agency — Delivered competitive UX benchmarks for banking management toolsYUX Dakar / Sub Africa Technologies — Designed application wireframes for Jang, accelerating product definition - Tong Tong — participated in product workshops and designed e-commerce layouts supporting its launch as Senegal’s first online grocery platform.Buzzaohome — Set up analytics to improve the e-commerce experienceResults:
- Translated business needs into clear UX flows, working closely with product and engineering ( For all client)
- Improved customer journeys and enabled data-driven product decisions (RCI Bank, Buzzao).
- Accelerated product foundations for startups with validated UX direction (YUX Dakar / Sub Africa Technologies).
- Delivered actionable insights across banking and e-commerce through research and benchmarking.
Reviews
Jonah
iGolf.One
Reviewed on 1/4/2023
Collaboration avec Shannon très positive, réactivité et qualité au rendez-vous ce qui est très appréciable pour une startup comme la notre :)
Jonah
iGolf.One
Reviewed on 3/10/2023
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Education
- Bac +5 Manager in Interactive Digital Communication EngineeringGOBELINS, l'école de l'image2013Design Innovation Management / manager UX 1. Analysis & Strategy - Competitive and visual benchmarking - Product, brand, and communication strategy - Business model definition 2. UX Design & Prototyping - UX design (user-centered design) - Prototyping for web, mobile applications, and interactive systems - HTML / CSS fundamentals 3. Project Management - Digital project management (planning, budgeting, coordination) - Design management 4. Leadership & Teams - Designer management
- Bachelor commerce et marketing internationalESUP Business School2011Coursework focused on business strategy, marketing analysis, and international management, providing strong foundations for product strategy and user-centered innovation. Key topics: - Intercultural management and human resources - Business management and organizational strategy - Marketing fundamentals and operational marketing - Qualitative and quantitative market research - Strategic analysis and competitive positioning - B2B marketing and service marketing - Banking and financial services marketing - Innovation marketing and product development - Corporate communication and brand strategy - Geopolitical environment and European business ecosystems
Certifications
- Product management BasicsPendo.io2023
- Directeur de Projet Digital / UX ManagerGobelins2012