Freelancer profile translated to English.

Description

As an expert in CRM and deliverability, with over 15 years of experience in the digital and e-commerce fields, I am ready to put my skills to work for your company. I have closely collaborated with renowned brands such as Madura, Volcom, Lancaster, Sequoia Bricorama, CroquetteLand, NewPharma, Ornikar, Columbia, Bocage, Panorabanque, Stand Privé, Barnes International, BestForm, Bragard, Equidia, French Golf Federation, FizzUp, Thalazur, Grain de Malice, Lalalab, MyJolieCandle, and ViaPresse.

My role is to support these companies daily in their customer acquisition, re-acquisition, and loyalty strategies, using an omnichannel approach. I specialize in using marketing automation tools, which allows me to create personalized and targeted campaigns across various channels such as email, SMS, push notifications, overlays, and social media.

My passion for digital and my CRM expertise enable me to optimize customer communication processes, improve message deliverability, and maximize conversion rates. I am constantly on the lookout for the latest trends and best practices in digital marketing, which allows me to bring innovative and effective solutions to my clients.

If you are looking for an experienced, motivated freelancer who can help you develop your marketing strategy and customer relationships, I am ready to collaborate with you to achieve your goals.

Languages

French
Native or bilingual
Portuguese
Native or bilingual
English
Fluent

Workplace preferences

Remote only

Primarily works remotely

Studios Mercurya
Head of CRM - Operations Director - Partner
E-COMMERCE
December 2012 - Today (13 years and 6 months)
Île-de-France, France
Studios Mercurya is a web agency specializing in E-mailing / eCRM & Affiliation. We support our clients in their acquisition and loyalty strategies through an agency offering for operational management in these two areas. We enable them to boost their traffic and thus their revenue while optimizing their acquisition costs.

We act as an outsourced CRM manager.

Other services:
- Graphic services: banners, HTML kits
- Launch of a social media monetization service (Instagram shoppable, Facebook Dynamic Product Ads, Monetization & conversion of fans and followers).
- Acquisition of qualified emailing leads
Emailing eCRM Emarsys Splio Actito Sendinblue GetResponse Mailchimp Mailjet Salesforce Marketing Cloud Klaviyo Deliverability
Elbee ( delamaison.fr / decoclico.fr ) - Groupe ADEO
CRM Manager and Communication Individualization
August 2012 - February 2014 (1 year and 6 months)
Courtaboeuf, Villejust, France
New position created:
- Implementation and optimization of CRM via Probance
- Enrichment of customer and prospect data
- Strategic data analysis
- Implementation of trigger marketing operations (automation of marketing actions such as customer follow-up for abandoned carts, satisfaction emails, or cross-selling after purchase...)
- Development of emailing activity via Probance and e-Circle (for routing): database requalification, behavioral segmentation, activation or reactivation of inactive customers or prospects, and statistical studies (Datamining/SQL queries).
- Management of display and emailing retargeting
- Cross-functional missions
C2B - NetAffiliation
Head of Media
October 2011 - August 2012 (10 months)
Bourg-la-Reine, France
SEM Media Manager
- Implementation of the "Licence to Reach" agency offering (Adwords/Bing/Yahoo)
- Emailing commercial prospecting
- Negotiation and purchase of databases via co-registration and sponsorship
- Management of performance-based databases
- Media buying
- Space purchasing at CPM via various Marketplaces (RightMedia...) Media Network
- Creation and management of websites