About Serge
I'am a Senior UX/UI Designer & Art Digital Director
I have 15 years of experience in product and brand design for large national (in Spain) and international brands. Influenced by art, architecture, object design and applied arts, I break boundaries to deliver powerful and global product & brand experiences.
I have experience in different types of projects:
- Brand website
- E-commerce platforms
- Financial apps
- Mobile apps
- Software user experience/user interface
- Creation of design systems
- Brand design
I manage and execute all phases of the process from the beginning, the definition (with focus groups and interviews) and analysis, conceptualization, interface design, design system, until production output.
I have worked in a graphic design studio for Italian design furniture brands, where I have learned the basics of design. And then I spent 10 years in Madrid working in large communication agencies, always in digital departments.
I work for startups and big brands: Caixabank, Mango, Iberdrola, Santander, Rentamarkets, Mercedes-Benz, etc... in different sectors of activity.
French
Native or bilingual
Spanish
Native or bilingual
English
Conversational
Can work on-site
Barcelona (up to 50km), Girona (up to 100km)
Experience
- LittleBig ConnectionHead of Product DesignJune 2022 - Today (4 years)Barcelona, SpainThe objective of this position is to build a solid vision and shared an human centered design, product design and UX strategy. Aligning the work of all parts of product team: UX designers / UI designers / Front-End developers. With a reinforced common vision and action plan.
- LittleBig ConnectionLead UX/UIMarch 2022 - July 2022 (4 months)Paris, France
- Freelance.Lead UX/UI & Product designerNovember 2015 - Today (10 years and 7 months)Barcelona, SpainProduct designer & UX/UI experience designer: Currently I work as an external UX designer and consultant, in national and international projects for BBDO Barcelona, Contrapunto, Everis, Tribal Worlwide & other customers. Portfolio: http://sbds.myportfolio.com/- Research and analysis- Brand Concept & Design direction- UX Products Design- UI Design, Wireframes & Layouts- Strategy consultant
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Education
- Postgraduate Course, Usability, Interaction Design and User ExperienceUniversitat Pompeu Fabra2016Postgraduate Course, Usability, Interaction Design and User Experience
- Postgraduate Course, Interactive MarketingESIC: Business & Marketing School2002Postgraduate Course, Interactive Marketing