Miguel L.

Freelance SEO consultant since 2022 for an agency specializing in natural referencing, technical SEO, netlinking, e-reputation, and SEA.

I conduct comprehensive SEO audits (technical and semantic), create optimized content, implement sustainable backlink strategies, and optimize SEO performance for websites on WordPress, Webflow, or Shopify.

I also contribute to Google Ads campaigns (Search, Display, YouTube) and work on GEO (Generative Engine Optimization) projects related to AI and conversational engines.

I assist clients with local and international SEO projects (FR, EN, PT, ES, IT) and online reputation management (result removal, monitoring, image strategy).

Freelance mission as SEO Manager for Shiseido Group's DTC websites (premium cosmetics) across multiple countries (UK, US, FR, DE).

I managed the international SEO strategy: technical and semantic audits, on-page optimization recommendations, SEO migration plan, content brief writing (keyword optimization, Hn, meta tags), performance monitoring (Search Console, Data Studio), and multilingual project management.

I also worked on improving CTR, optimizing product pages (SEO tags, e-commerce structure), internal linking, setting up tracking via Google Tag Manager, and addressing SEO indexing and internationalization issues (hreflang, canonical).

Direct collaboration with content, e-commerce, development, and performance marketing teams.

Since 2013, I have been working as a white label consultant for several Parisian communication agencies, crisis management firms, and public relations agencies on digital strategy consulting missions, primarily focused on e-reputation, Google reputation management, and digital identity management for public figures, business leaders, celebrities, and institutions.

I intervene at every stage of sensitive and confidential online image projects:

• Conducting digital reputation audits (SERP analysis, identification of media or legal exposure risks, mapping of harmful content)

• Developing de-referencing strategies, content removal, image crisis management, legal follow-up with specialized lawyers

• Implementing defensive and offensive SEO strategies: creating optimized content (biographies, interviews, articles), publishing on high-authority sites, using positive netlinking to control the first Google page

• Creating and managing strategic pages (LinkedIn, Wikipedia, blogs, press articles), optimizing metadata and rich snippets

• Deploying proactive reputation tactics: digital storytelling, consolidating legitimacy through controlled results, publishing long-form SEO content

• Managing automated reputation monitoring with specialized tools (Google Alerts, Talkwalker, Brandwatch), tracking progress, and monitoring positioning

I also provide overall strategic framing: alignment between personal image and public objectives, consistency of the editorial line, and real-time support during crises or media peaks.