Freelancer profile translated to English.
Back to original languageAbout Sébastien
Looking for an expert in performance acquisition and advertising campaign management? You're in the right place! :)
As a Traffic Manager for over 8 years, I have solid and comprehensive experience in paid referencing, particularly across all acquisition channels: SEA Google Ads, Facebook, Instagram, Display Network, Microsoft, YouTube,...
My professional background has led me to work both client-side and in communication agencies, thus evolving in different company structures and for a varied B2B/B2C clientele.
My work method is simple and follows these steps: audit, implementation and monitoring, optimizations, and ROI.
Each advertising campaign is associated with a business objective (brand awareness, website traffic, lead generation, sales, etc.).
Based on your needs, I offer an audit and an action plan (advertising levers activated and detailed, retroplanning, budget, and performance KPIs).
Feel free to contact me to learn more and discuss your project :)
See you soon!
French
Native or bilingual
English
Conversational
Remote only
Primarily works remotely
Experience
- LITEBOAT
On Malt
Traffic Manager - SEA Strategy in Traffic Acquisition and Lead GenerationRETAIL (SMALL BUSINESS)April 2023 - April 2023 (1 month)1) Define an SEA strategy for France and International (16 countries) to meet 2 objectives:a) Brand awareness and image gainb) Traffic acquisition and qualified lead generation2) Presentation and validation of the Google Ads and Social Media setupLevers, Audiences, Keywords, Budgets, Retroplanning,...3) Campaign implementation and monitoring/optimization for performance (traffic and qualified leads by country) - UpFinerTraffic Manager - Implementation and Management of SEA Campaigns - Google Ads and Facebook AdsFebruary 2023 - May 2023 (4 months)- Setup of SEA Search and Display Google Ads campaigns- Setup of Facebook Ads campaigns- Campaign monitoring and optimization based on targeted audiences and positioned keywords (=valuing the client's product to potential prospects)- Campaign Reporting
- Groupe PICHETTraffic ManagerREAL ESTATEMarch 2017 - Today (9 years and 3 months)Pessac, France- Development of the acquisition strategy for all group subsidiaries- Expertise across all digital channels: SEA Google, Facebook, Instagram, Microsoft, YouTube,...- Campaign structuring, implementation, monitoring, and performance optimization- Business recommendations to improve acquisition volumes and costs (from lead to sale)- Creation of briefs for website content, visuals, and communication materials- Management and deployment of a TMS for tracking group websites- Analysis of ad-centric, site-centric, and business intelligence data: implementation of automated reports and summaries- Management of external agencies and advertising networks
Reviews
P
Patricia
BMG SYSTEM
Reviewed on 4/23/2024
Sébastien brings us his expertise in the creation and setup of a Meta campaign: communication is very good, which allows us to closely follow the campaign results.
Severine
DESIGN JOBS
Reviewed on 8/20/2023
Sébastien is assisting us with the redesign of a Google Ads campaign. He is a professional who is proactive in the challenges to be met and specific to our company. His mastery and knowledge of Google Ads allow us to have a more effective approach for our paid ads and to consider different methods of acquisition and paid advertising. Sébastien's reports and explanations are clear and allow us to adjust our strategy as we go.
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Education
- Master 2 Marketing Strategy and Commercial ManagementSup Career, Training School in Alternating Programs of the INSEEC Group2010Master 2 Stratégie Marketing et Management Commercial
- Master's Degree in Management Sciences & Economic EngineeringUniversity of Cergy-Pontoise2009Maîtrise Sciences du Management & Ingénierie Economique
Certifications
- Google Ads - Search NetworkGoogle2022
- Google Ads - Display NetworkGoogle2022