Freelancer profile translated to English.
Back to original languageAbout Sebastian
As a strategic conceptualizer, Creative Director, and PR Manager with over 15 years of agency experience in leading advertising agencies at home and abroad, including (England, France, and South Africa), I have been available as a freelance Art and Creative Director for agencies for 6 years. Among others, I have worked for Innocean, Ogilvy & Mather, BBDO, Proximity, Borrous, Weber Shandwick, alone or as part of a creative team.
I conceptualize effective communication solutions, 360° campaigns, and content formats for agencies and clients. I love it when ideas take off and inspire people. I am a good all-rounder for your agency or marketing team: strategy, project management, conceptualization, copywriting, and art direction, I am versatile. I enjoy stepping into the ring to passionately fight for the best idea.
With a great deal of strategic understanding and knowledge, I manage projects from briefing through client presentation to completion and implementation – reliably and on time.
I look forward to your inquiry
Sebastian
German
Native or bilingual
English
Fluent
Italian
Basic
Can work on-site
Frankfurt am Main (up to 50km), München (up to 50km)
Experience
- Lachermeier&Co – Creative ConsultantsFreelance Art and Creative DirectorDIGITAL AND ITFebruary 2018 - Today (8 years and 4 months)Frankfurt am Main, GermanyI work for direct clients and advertising agencies alike, supporting pitches and projects as a one-man show: from concept, through presentation, campaign implementation, and project management.I have been able to help the following clients and agencies during my self-employment:• Lafuma Mobilier (PR Communication)• Huf Haus (Campaign & Film)• wallPen (Marketing Management & Creative Direction)• Innocean Europe, Frankfurt & Berlin (Conceptualization & Art Direction)• Bourros, Frankfurt (Conceptualization & Strategy)• Ogilvy & Mather, Frankfurt (Conceptualization & Art Direction)• Proximity, Düsseldorf (Conceptualization & Art Direction)• BBDO, Düsseldorf (Conceptualization & Art Direction)• Weber & Shandwick, Munich (PR)• 19:13 Munich
- Change Communication GmbHCreative DirectorDIGITAL AND ITMarch 2015 - Today (11 years and 3 months)Frankfurt am Main, GermanyAs Creative Director, I was Creative Team Lead (approx. 10 creatives from junior to senior team) and responsible for our largest account, Aptamil (Danone Nutrition). Various project accounts included, among others, Opel, Yaskawa Robotics, Terumo Pharmaceutical Solutions, Universum Group, D-Link IP-based network solutions, and many more...
- Saatchi & SaatchiArt DirectorDIGITAL AND ITJanuary 2012 - February 2015 (3 years and 1 month)Frankfurt am Main, GermanyI was a team member in the creative unit of Saatchi & Saatchi in Frankfurt. We were deployed across locations for pitches, projects, and new client presentations. Among other things, I worked for Saatchi in London, Düsseldorf, Milan, and Berlin.In addition, I worked on the following permanent accounts: Social Media, Online, and TV campaigns for clients such as: Procter & Gamble (Head/&Shoulders, Ariel), Voltaren (GSK), Deutsche Telekom, Hella (automotive supplier), Cosmos Direkt (insurance).Another focus of my work at Saatchi, Germany was employee acquisition and the training of juniors/interns. We gave lectures at various universities: FH Pforzheim, Wiesbaden, and Mainz.
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Education
- Bachelor of ArtsMunich University of Applied Science2010Bachelor of Arts (B.A.), Grafikdesign
Certifications
- Master Management with AI (MMAI®)SGO Business School2025