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Sascha RothSR

Sascha Roth

Google Analytics 4 / sGTM / CMP / Reporting 🥇⭐

€800/day
5 projects
Stuttgart, DE
8-15 years

Average response time: 12 hours

Freelancer profile translated to English.
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About Sascha

A reliable data foundation is the be-all and end-all for any decision-making in digital marketing. I help companies achieve the data quality necessary for their individual use case - technically clean & GDPR compliant. My focus is on Google Analytics 4 (GA4) as well as client-side and server-side Google Tag Manager (sGTM). For visualizing the collected data, I use Looker Studio. For on-site optimization (A/B/n-testing), I mostly use ABlyft or Klaviyo.

I support my clients in the following areas:

- Auditing the existing tracking and reporting setup: Identification of error sources & optimization potential in GA4 / GTM
- Implementation of client-side and server-side tagging solutions via GTM
- GDPR & Consent Management (Basic and Advanced) – for SPAs, websites, webshops
- Consolidation & Debugging of more complex GTM architectures
- Strategic data layer implementations
- Cross-service reporting via Looker Studio
- Conversion optimization (A/B/n-testing), including via ABlyft and Klaviyo
- Strategic digital marketing and e-commerce consulting

As a business information scientist with over ten years of experience as a project and team leader for interdisciplinary online marketing and e-commerce teams, I bring additional experience that helps me in my daily work as a strategic web analytics and tracking expert.

I am happy to be available for a free & non-binding initial consultation - write to me or book a call via:
  • German

    Native or bilingual

  • English

    Fluent

Can work on-site
Stuttgart (up to 50km)

Experience

  • fabulabs GmbH
    Advanced Consent Mode Setup: CMP Consentmanager.net and GTM
    HEALTH AND WELLNESS
    September 2025 - October 2025 (1 month)
    Stuttgart, Germany
    • Check of the consent handling implementation
    • Advanced Consent Mode config via Consentmanager.net and GTM
    • Consulting services for Server Side GTM
    • Conversion tracking via GTM
    Consent Management Server-side tracking Google Tag Manager Google Analytics 4
  • conference-tv GmbH & Co. KG
    Consent Mode v2 Setup with Cookie Borlabs, GTM & GA4
    INTERNET OF THINGS (IOT)
    September 2025 - September 2025
    Stuttgart, Germany
    • Fix of a redundant consent handling implementation
    • Reconfiguration of Cookie Borlabs including Data Layer Pushes
    • Reconfiguration of Google Tag Manager for GDPR-compliant implementation of Google Analytics 4 and Google Ads
    • Troubleshooting error logs in the console due to faulty Borlabs settings
    • Setting up a secure, more future-proof data layer architecture
    • Configuration of Google Tags for Google Analytics 4 and Google Ads
    Conversion Tracking Google Tag Manager Google Analytics 4 Cookie Borlabs Wordpress
  • Modulor GmbH
    Tracking Audit - GTM & GA4 Consolidation
    E-COMMERCE
    July 2025 - July 2025
    Berlin, Germany
    E-commerce tracking audit for Modulor - an online department store based on a Single Page Application (SPA):

    - Migrated from Custom HTML to Tag Templates (Facebook & Microsoft Advertising)
    - Standardized naming conventions for Tags, Triggers, and Variables
    - Fixed broken Consent Trigger
    - Consolidated Triggers by removing over-engineered logic
    - Added Google Tag for Google Ads
    - Modified Google Analytics 4 Tag to include UTM parameters
    - Removed unused (and large) Tags, Triggers, and Variables
    - Added soft conversions for Google Ads (add_to_cart / begin_checkout)

    Google Analytics 4 Google Tag Manager Consent Management Google Ads Tracking Conversion Tracking

Reviews

5.0

Out of 3 ratings

M

Maren

conference tv

Reviewed on 9/8/2025

Sascha Roth helped us quickly, efficiently, and absolutely professionally with a tracking problem (GA4, Tag Manager + Borlabs). His work and the collaboration with him were really great! I am very happy to recommend him!
D

Daniela

Unternehmensgruppe Kempf

Reviewed on 5/7/2025

Sascha reliably and competently supported us in the upcoming tracking projects for Möbel Kempf and HR Home Shopping. The collaboration was always pleasant, professional, and efficient. We are completely satisfied with his performance and can recommend him without reservation.

Recommendations

PK
DH
FU
Patrick Konrad and 2 other people have recommended Sascha

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Education

  • Bachelor of Science (B.Sc.)
    University of Applied Sciences Offenburg
    2015
    Wirtschaftsinformatik (2,0)

Certifications

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