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Sara Solana PascualSS

Sara Solana Pascual

Supermalter

SEO Senior. Generative SEO

€150/day
4 projects
Madrid, ES
15+ years

Average response time: 1 hour

Freelancer profile translated to English.
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About Sara

With a career focused on search engine optimization, I lead the International SEO area, specializing in the application of artificial intelligence for the digital positioning of brands. Our strategy is designed to increase the visibility and organic traffic of our clients, adapting to the changing trends of the market and the specific needs of each project.

Innovation and adaptability are the basis of my approach to SEO, with key competencies in linkbuilding and on-page SEO that have proven to be crucial for success in global markets. In collaboration with my team, we have developed SEO strategies that not only improve ranking in search engines, but also strengthen the digital reputation of the companies we advise. Our goal is to ensure a solid and sustainable online presence that supports our clients' business objectives.
  • Spanish

    Native or bilingual

  • Italian

    Fluent

  • English

    Conversational

Can work on-site
Madrid (up to 50km)

Experience

  • Docuware Italia.
    SEO Senior
    INTERNET OF THINGS (IOT)
    January 2025 - May 2025 (4 months)
    I led the SEO content strategy based on thematic clusters, prioritization by search volume, and conversion-oriented architecture. I implemented content summaries and internal link structures to improve performance and organic visibility in Google.
  • Digital 360 Italia.
    International SEO Manager
    INTERNET OF THINGS (IOT)
    January 2021 - Today (5 years and 5 months)
    Milán, Italy
    Responsible for international SEO for Spanish-speaking markets. I developed and executed multilingual content strategies focused on search intent, semantic positioning, and linking architecture. I performed competitive analysis, continuous reporting, and campaign coordination across multiple domains.
  • Ecoembes España.
    SEO Strategy Manager
    INTERNET OF THINGS (IOT)
    January 2017 - May 2025 (8 years and 4 months)
    Madrid, Spain
    I designed and implemented comprehensive SEO strategies with a focus on quality content (E-E-A-T), internal links, and organic visibility. I executed content audits, on-page optimizations, summary generation, and improvement of semantic architecture. Coordination with external agencies, technical teams
    SEO freelance and agency
    Comprehensive projects in sectors such as tourism, health, energy, and automotive. From crawlings, keyword research, web structure and link analysis, to task automation using generative AI (ChatGPT, Claude). Generation of personalized dashboards, technical optimization, and direct collaboration with developers.

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Education

  • Master of Professional Studies
    KSchool KSchool.
    Master SEO profesional
  • Expert in eMarketing
    Universidad Francisco de Vitoria.
    Experto en eMarketing

Skill set

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