Freelancer profile translated to English.

Description

🩵 Strategic designer specializing in Branding.

I drive the growth of companies, professionals, and startups through visual consistency, strategic design, and web development. My approach combines business strategy with visual creativity so that your brand is consistent across all customer touchpoints and achieves your goals.

I work from 3 key pillars to ensure your brand connects, communicates, and converts:

1️⃣ BRANDING & VISUAL IDENTITY: Creating brands from scratch, logo design, corporate identity manual, art direction, typography, color palette, and brand restyling (rebranding).

2️⃣ WEB DESIGN & DEVELOPMENT: Corporate websites on WordPress + Elementor, ensuring responsive, intuitive UX/UI design aligned with the brand image.

3️⃣ 360º GRAPHIC DESIGN: Packaging, corporate stationery, editorial design, merchandising, and social media management using Adobe Creative Suite (Illustrator, Photoshop, InDesign).

💡 I believe in brand authenticity, the importance of aesthetic sensibility, and the impact of small details.

Think I can help you? Write to me ✨

Industry field of expertise

Languages

Spanish
Native or bilingual
English
Conversational

Workplace preferences

Can work on-site

Valencia (up to 50km)

Blau Mediterranean Design
Founder & Creative Designer
October 2024 - Today (1 year and 8 months)
Valencia, Spain
Creative direction and strategic design for brands and digital businesses. Specialized in creating complete visual identity systems (branding) and developing web pages using WordPress and Elementor. 360º project management, from visual concept to packaging design and corporate graphic material, ensuring brand consistency across all touchpoints.
WordPress Design Visual Identity Graphic Design Branding Design Brand Strategy
Cubicup
Interior Designer & Brand Manager
ARCHITECTURE AND URBAN PLANNING
July 2023 - November 2024 (1 year and 4 months)
Valencia, Spain
Responsible for brand communication and corporate graphic design, both offline and online. Development of style guidelines (look & feel) for interior design projects, combining home design with the company's visual strategy to ensure a unified, attractive, and coherent brand experience across the entire visual universe.
Graphic Design Interior Design Brand Management Project Management Brand Strategy
Portega Estudio Creativo
Product and Graphic Designer
September 2022 - April 2023 (7 months)
Valencia, Spain
Conceptualization and product design in a technical office using Design Thinking. Development of corporate visual identity, strategic packaging, and creative marketing campaigns. Integration of graphic solutions applied to physical and digital media, ensuring a unified, coherent, and high-impact brand positioning.
Visual Identity Graphic Design Branding Design Product Design Project Management

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Degree in Industrial Design Engineering and Product Development
CEU Cardenal Herrera
2022
Formación integral y multidisciplinar que conecta el desarrollo técnico de producto con la identidad visual y la estrategia de mercado. Durante el grado me he especializado en la conceptualización de producto mediante metodologías de Design Thinking y modelado 3D (CAD), integrando además competencias clave de diseño gráfico y branding para construir la narrativa visual de cada proyecto. Con un enfoque centrado en el usuario y visión de marketing, diseño soluciones que no solo son estéticas y viables industrialmente (DFM), sino que también están alineadas con el posicionamiento de marca y preparadas para competir con éxito en el mercado.
Master in AI for Creatives
Founderz Business School
2025
Especialización enfocada en la integración de herramientas de Inteligencia Artificial Generativa en los procesos de diseño, creatividad y negocio. Formación práctica en ingeniería de prompts (Prompt Engineering), generación de conceptos visuales avanzados, automatización de tareas y optimización de flujos de trabajo.

Intensive course of European brand management
University of Economics in Katowice
2022
Brand Design Teamwork Gamification
Branding and Customer Experience
IE Business School
2024
Brand Experience Service Design Branding

Community Manager

Sara Martinez

Branding, web development and graphic design

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