Santiago Castiella Aguilar

I help companies streamline their operations, automate processes, and implement the right systems (ERP, CRM, no-code tools) so their teams can work faster, smarter, and with better data.

My value comes from combining Project Management, Operations, and Finance into one profile — meaning I not only design the solution, but make sure it is operational, scalable, measurable, and aligned with business goals.

With 13+ years of experience in startups and multinationals, I specialise in:

Project & Change Management

Process optimisation and workflow design

No-code & automation (Make, Zapier, Airtable, Notion)

ERP & CRM implementation (Oracle, NetSuite, Odoo, Salesforce, HubSpot)

Business Operations & PMO

Reporting and KPI dashboards (Power BI, Looker, Sheets/Excel)

Financial planning for decision-making (FP&A mindset)

What sets me apart: I act as a bridge between business, tech, and finance — translating needs into systems and processes that actually work. I’m hands-on, structured, and able to manage stakeholders while keeping projects on time and on budget.

Types of projects I typically deliver:

End-to-end implementation of tools (ERP/CRM/No-code systems)

Operational process redesign (sales ops, finance ops, product ops)

Automation of manual workflows (invoicing, reporting, onboarding, logistics)

Definition of KPIs and creation of dashboards for decision-making

PMO support for cross-functional initiatives

Operational support for early-stage startups: business model validation, financial plan, operational setup

If you're looking to scale your operations, eliminate inefficiencies, or run a transformation project with clarity and structure, I’d be happy to help.