Freelancer profile translated to English.

Description

I am an Art Director with over 15 years of experience. A professional with leadership skills and ease in capturing my clients' communication needs and providing solutions.

My focus is on the conceptualization and direction of visually impactful campaigns, with experience in art direction, team management, and process optimization.

My goal is to contribute my strategic vision and creativity to drive the objectives of brands from various sectors.

I have worked for brands such as: La caixa, Segurcaixa Adeslas, Mercedes Benz, Carrefour, Banco Santander, Enel, Mapfre, Repsol, Catalana Occidente, British Embassy in Madrid, Seprotec, Grupo Consorcio, IKEA, among others.

Thanks to the diversity of brands and clients I have worked for, I have gained experience in various sectors and the ability to adapt and understand how each brand works, knowing its style and graphic language.

"I am ready to collaborate and bring great projects to life with your team."

**You can see some of my work here:

Languages

English
Conversational
Spanish
Native or bilingual

Workplace preferences

Can work on-site

Madrid (up to 10km)

Dentsu Creative Spain
Art Director
PRESS AND MEDIA
December 2025 - March 2026 (3 months)
Madrid, Spain
I took on the art direction at Dentsu Creative during a strategic maternity leave cover period. During this time. This experience consolidated my ability for immediate adaptation to high-paced environments and my agility in managing workflows.

· Strategic art direction for global accounts, leading the transition towards optimized workflows with Generative AI and ensuring visual excellence in retail and consumer goods.

· Leadership and Visual Strategy: I directed the visual identity and conceptualization for IKEA and Grupo Consorcio, elevating brand storytelling through high-impact digital campaigns.

· Innovation with Generative AI: I integrated AI tools into the creative process for Grupo Consorcio, optimizing the creation of visual assets, advanced retouching, and native content generation, reducing production times without compromising brand quality and, above all, respecting the aesthetics and quality of their products.

· Digital Ecosystem Mastery: I developed specific content for social environments and digital platforms, ensuring that graphic proposals captured user attention through good visual narrative and elevated brand storytelling.
Art Direction Social Media Design Adobe After Effects Artificial Intelligence Graphic Design
Publicis Comunicación
Graphic Design Carrefour
PRESS AND MEDIA
October 2021 - November 2021 (1 month)
Madrid, Spain
· Ensured the continuity and visual quality of high-volume retail campaigns (Carrefour), optimizing graphic production for one of the agency's main clients.

· 360° Production Optimization: I led the complete development and management of communication pieces (print and online), ensuring creative consistency in Carrefour's recurring campaigns.

I implemented agile design solutions that allowed us to meet the brand's strict delivery schedules, maintaining Publicis' quality standards.

· Strategic Adaptability: I provided critical visual support, transforming complex concepts into functional graphic assets for various consumer touchpoints.
Art Direction Graphic Design Photo Retouching Adobe InDesign Creative
Publicis Nurun
Art Director Mercedes Benz - Smart
PRESS AND MEDIA
February 2020 - April 2020 (2 months)
Madrid, Spain
Mercedes Benz:
I worked on visual communication for the premium sector, executing high-precision design strategies for the launch and positioning of automotive models. I designed and produced the integral graphic ecosystem for the Smart brand.

· Brand Equity Management: I ensured strict compliance with the international style guides of a luxury brand, guaranteeing technical excellence in every produced communication piece.

· Conversion Focus: I optimized graphic material to maximize visual impact and advertising effectiveness in both physical and digital environments for different Mercedes-Benz models, considering that each had a different target audience.
Graphic Design Artistic Direction Creative Adobe Photoshop Advertising

Check out Sandra's experience

Arturo

Publicis Comunicación

Reviewed on 11/30/2021

I can only thank Sandra for her involvement and for overcoming the difficulties of online work for someone who didn't know all the details and particularities of the client.

Alvaro

Nurun Crazy Labs

Reviewed on 4/13/2020

Honestly, I can only say one thing about Sandra. She is WONDERFUL. Working with her has been a real pleasure. She has excellent management and communication skills, an extraordinary attitude. Inquisitive and always attentive when proposing new ideas. Regarding her work as an Art Director, she fit in perfectly, understanding the client's needs, guidelines, processes, delivery timings, creativity, teamwork, etc. We will definitely count on her again in the future.

Show all 3 reviews