Freelancer profile translated to English.

Description

Senior consultant in editorial communication and brand strategy -print and digital-, I support brands in defining their editorial line, managing their content production, and their 360° communication.

Significant experience in brand strategy, acquired within major media outlets (Le Figaro, Lagardère, ELLE Magazine), agencies (Webedia / L'Oréal, freelance at Publicis), and client-side (Google France).

Cross-functional support possible, from strategic vision to operational implementation:

Development and management of your editorial strategy, from governance to creation
Deployment of 360° communication: branding strategy, brand storytelling, social media, and editorial optimizations (Content Factory, DAM optimization, PIM, Generative AI tools management, and content workflow)
Production of quality content: guidelines, workflow, coordination of agencies, freelancers, budget management, and multi-channel distribution
Virtuous optimization of audience engagement: sustainable, relevant, and reusable content - Amplification Campaign, Paid media, Owned & Operated -
Close collaboration with internal teams and management of external service providers: (writers, creative agencies, specialized freelancer pool) to ensure consistency and performance
Tailor-made editorial creation, copywriting as needed, distribution channels, and the DNA of each House.

See you soon!

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent
Spanish
Fluent
Portuguese
Native or bilingual

Workplace preferences

Can work on-site

Paris (up to 10km)

Google
Senior Editorial Communication Consultant
March 2021 - September 2023 (2 years and 7 months)
Paris, France
Management of the design strategy and editorial production of Google's first brand content magazine, Azerty, dedicated to technology and digital roles.
Responsible for developing the external digital strategy (engaging and creative content, quality assets) in an international context (daily collaboration with international teams).
Close coordination with internal teams (cross-functional, PR, Policy, US) and synergy with external service providers (editorial and creative agency, social listening agency)
Guarantee of print and digital editorial production (Azerty, Success Stories, Sustainability)

Participation in the development of the 360° corporate communication strategy
Development of the content amplification campaign (content factory, O&O social media strategy, Paid media)
Strategy for developing audience and brand image among KOF, KOL, partners, and the general public.
Branding & Identity Content Marketing Corporate Communication Editorial Production Editorial Communication
Groupe Figaro
Editorial Brand Content Manager
PRESS AND MEDIA
January 2016 - January 2020 (4 years)
Paris, France
Creation of the brand content and special operations editorial unit for Groupe Figaro (pool of freelancers by theme, guidelines, editorial charter)
Development of the bi-media editorial strategy and new formats
Response to editorial briefs (storytelling, concepts, brand strategy, creation..)
Responsible for multi-account client relations (Pierre Fabre, Ponant, YSL beauty) and publishers.

Participation in Figaro editorial committees
Guarantee of print/digital editorial production for Figaro, Madame Figaro, and CCM Benchmark
Development of commercial relations for brand websites
Management and negotiation of editorial budgets
Responsible for recruiting and managing freelance journalists.
Content Marketing Branding & Identity Editorial Strategy Sales Strategy Content Production
Webedia
Assistant Editorial Brand Content Manager
PRESS AND MEDIA
January 2015 - August 2016 (1 year and 7 months)
Paris, France
Development of editorial platforms for the L'Oréal Paris and L'Oréal Groupe brands
Responsible for client relations
Management of a team of five journalists
Participation in brand events (Cannes Film Festival, Fashion Week, photoshoots..).

Strategic development of the editorial line and new formats
Elaboration of monthly editorial committees and monitoring of brand content innovation
Responsible for social media and SEO strategy
Writing beauty, lifestyle, and fashion articles.
Editorial Strategy Content Writing Customer Relations Branding & Identity Team Management