You're seeing this page as if you were . The main menu is still yours, though. Exit from immersion
Sandra BerchtoldSB

Sandra Berchtold

Communication, Events & structured content

€850/day
München, DE
15+ years

Average response time: 1 hour

Freelancer profile translated to English.
Back to original language

About Sandra

I develop communication, content, and events so that they are clearly structured, understood, and work for the respective target audience.

I bring structure to complex communication, make clear content decisions, and ensure that measures work together – across PR, websites, and event formats.

I conceive websites so that content is immediately understandable and users are clearly guided – and at the same time structured in such a way that AI systems can correctly classify and process the content.

For me, events are not an afterthought, but a strategic instrument: precise in content, clearly embedded, and with a defined function in the overall context.

I work at the interface of strategy and implementation, manage service providers, and ensure clarity – from the initial idea to the result.
  • English

    Conversational

  • French

    Basic

  • German

    Native or bilingual

Remote only
Primarily works remotely

Experience

  • PAYBACK
    Event and Communication Specialist
    DIGITAL AND IT
    September 2025 - March 2026 (6 months)
    München, Germany
    Project management for PAYBACK's 25th anniversary with around 1,000 guests, including VIP handling, partner support, and management of all service providers and internal processes.

    Subsequently responsible for PR: creation of press releases, LinkedIn posts, and content for internal communication, content management in the CMS, and development of the PR plan for 2026.

    Analysis of the website from user and AI perspectives with concrete recommendations for action, as well as revision of content towards clear structure and "AI readiness".
    Press Relations Internal Communication AI Strategy Event Management Project Management
  • Liganova im Auftrag von Porsche Deutschland
    Event Management
    AUTOMOBILE
    July 2022 - November 2022 (4 months)
    Stadtkreis Stuttgart, Germany
    Sub-project management for the opening events of the Porsche Brand Store in Stuttgart – from concept development through preparation to on-site execution. Development of event concepts, training of store staff, coordination of all event service providers, and alignment with internal teams and partners.
    Event Management Event Marketing Events Marketing Training
  • Ruffstone
    Event Manager
    DIGITAL AND IT
    September 2023 - April 2025 (1 year and 7 months)
    Munich, Germany
    Concept, planning, realization of events for 30-850 people as the sole event manager in the agency.
    Event Management Event Planning Event Marketing Communication Branding

Recommendations

These freelancer profiles also match your criteria

AgathaA

Agatha Frydrych

Backend Java Software Engineer

4.7

(3)

2

BaptisteB

Baptiste Duhen

Fullstack developer

4.6

(4)

5

AmedA

Amed Hamou

Senior Lead Developer

4

(2)

7

AudreyA

Audrey Champion

Web developer

4.3

(3)

4

Education

  • PR Manager
    Traineeship
    2002

Certifications

  • Event Manager
    EBAM
    2012
    Event Management Events event Event Planning Event Marketing

Skill set

Categories