About Sanae
French
Native or bilingual
English
Native or bilingual
Experience
- CarrefourLead Data Analytics — E-commerce (Freelance)E-COMMERCEMarch 2026 - Today (3 months)Paris, FranceE-commerce,Built and lead the e-commerce analytics function partnering with Drive and Home Delivery business teams on strategic analyses and steering the analytics roadmap end-to-end.• • Team build-out: Designed and ran the full hiring process, onboarded a team of 5 data analysts, secured budget with stakeholders and defined the analytics roadmap for the business teams.• • CRM & segmentation transformation: Reshaped how the CRM team operates by introducing a persona-based targeting framework — mixing and isolating client cohorts by KPIs such as average basket and purchase frequency to drive precision offers.• • Promotion optimization model: Led an AI-powered initiative to model promotion budget allocation by seasonality, product availability and client profile, targeting acceleration of client acquisition and reduction of churn as primary KPIs.• • Data sharing & governance for e-business: Designed the unified data-sharing layer for e-business teams, blending media, CRM, order & product, PDM Kantar/Nielsen and external intelligence data with clear ownership and governance rules.• • New KPI framework: Defined and operationalized new business KPIs — product attractiveness, price elasticity, penetration — and the persona taxonomy now used across marketing.
- Edenred (Group)analytics and measurement leadBANKING AND INSURANCESeptember 2023 - February 2026 (2 years and 5 months)Paris, FranceLed the Data & AI agenda for the Benefit & Engagement Business Line — from strategy and operating model to flagship AI-powered programs such as Retail Media.• • Retail Media program : Built the program end-to-end — designed the technology architecture, data governance model and full business case.• • Target Operating Model & org transformation: Designed and rolled out a new Target Operating Model with group. CDO for the data organization, accelerating Edenred's shift to a data-driven company and aligning the BL with group-wide strategic ambitions.• • Built and led a multi-country team of 6 (data engineers, data analysts, PMO) across France, Mexico and Romania, plus 2 dotted-line reports (data architect, data domain managers).• • Defined the BL data vision, governance framework, use-case portfolio and AI roadmap; managed a portfolio of data & AI initiatives prioritized with regional stakeholders.• • Regular ExCom touchpoints — translated data & AI value into business language, secured investment and built executive sponsorship across regions.• • Animated the BL data community, embedded data-driven decision-making into business teams and fostered cross-functional collaboration between data and business.
- GoogleSr. Partner Success ManagerE-COMMERCESeptember 2021 - January 2022 (4 months)Paris, France• • Product ownership: Owned the Google Ads & Shopping Ads integration inside the Prestashop platform, making Google Ads accessible to SMEs and simplifying complex Ads concepts for partner audiences.• • Team leadership: Managed 2 partner success managers and 1 data analyst; defined the product roadmap and key milestones across Shopping, Ads and Marketing teams at Google.• • Analytics-driven product: Used onboarding-funnel and customer-segmentation analyses to feed the product backlog and unlock additional partner budget.• • Key results: Made Prestashop the #1 partner in EMEA (and #3 worldwide after WooCommerce and Shopify); achieved +120% YoY revenue spend and -5% churn.
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Education
- M.Sc. Big Data & Data ScienceTélécom ParisTech2014M.Sc. Big Data & Data Science
- M.Sc. IT EngineeringENSIAS2013M.Sc. IT Engineering