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Sanae El MehdaouiSE

Sanae El Mehdaoui

Lead Data Analytics

€889/day
Paris, FR
8-15 years

Average response time: 1 hour

About Sanae

Data & AI executive with 10+ years building production-grade data products and enterprise data strategies across retail, e-commerce, fintech and advertising. Track record of structuring data organizations from scratch, defining target operating models, and translating data & AI into measurable business outcomes — from group-level retail media programs at Edenred to analytics transformation at Carrefour. Highly customer oriented, equally comfortable presenting to ExCom and shaping technical architecture. Seeking a global Head of Data & Analytics role with complex, multi-geography challenges.
  • French

    Native or bilingual

  • English

    Native or bilingual

Can work on-site
Paris (up to 50km)

Experience

  • Carrefour
    Lead Data Analytics — E-commerce (Freelance)
    E-COMMERCE
    March 2026 - Today (3 months)
    Paris, France
    E-commerce,
    Built and lead the e-commerce analytics function partnering with Drive and Home Delivery business teams on strategic analyses and steering the analytics roadmap end-to-end.
    • • Team build-out: Designed and ran the full hiring process, onboarded a team of 5 data analysts, secured budget with stakeholders and defined the analytics roadmap for the business teams.
    • • CRM & segmentation transformation: Reshaped how the CRM team operates by introducing a persona-based targeting framework — mixing and isolating client cohorts by KPIs such as average basket and purchase frequency to drive precision offers.
    • • Promotion optimization model: Led an AI-powered initiative to model promotion budget allocation by seasonality, product availability and client profile, targeting acceleration of client acquisition and reduction of churn as primary KPIs.
    • • Data sharing & governance for e-business: Designed the unified data-sharing layer for e-business teams, blending media, CRM, order & product, PDM Kantar/Nielsen and external intelligence data with clear ownership and governance rules.
    • • New KPI framework: Defined and operationalized new business KPIs — product attractiveness, price elasticity, penetration — and the persona taxonomy now used across marketing.
    E-commerce Analyse de données Stratégie Data Data Analytics Data science
  • Edenred (Group)
    analytics and measurement lead
    BANKING AND INSURANCE
    September 2023 - February 2026 (2 years and 5 months)
    Paris, France
    Led the Data & AI agenda for the Benefit & Engagement Business Line — from strategy and operating model to flagship AI-powered programs such as Retail Media.
    • • Retail Media program : Built the program end-to-end — designed the technology architecture, data governance model and full business case.
    • • Target Operating Model & org transformation: Designed and rolled out a new Target Operating Model with group. CDO for the data organization, accelerating Edenred's shift to a data-driven company and aligning the BL with group-wide strategic ambitions.
    • • Built and led a multi-country team of 6 (data engineers, data analysts, PMO) across France, Mexico and Romania, plus 2 dotted-line reports (data architect, data domain managers).
    • • Defined the BL data vision, governance framework, use-case portfolio and AI roadmap; managed a portfolio of data & AI initiatives prioritized with regional stakeholders.
    • • Regular ExCom touchpoints — translated data & AI value into business language, secured investment and built executive sponsorship across regions.
    • • Animated the BL data community, embedded data-driven decision-making into business teams and fostered cross-functional collaboration between data and business.
    Stratégie Data & IA Target Operating Model Analyse de données CDO AI and Advanced Analytics
  • Google
    Sr. Partner Success Manager
    E-COMMERCE
    September 2021 - January 2022 (4 months)
    Paris, France
    • • Product ownership: Owned the Google Ads & Shopping Ads integration inside the Prestashop platform, making Google Ads accessible to SMEs and simplifying complex Ads concepts for partner audiences.
    • • Team leadership: Managed 2 partner success managers and 1 data analyst; defined the product roadmap and key milestones across Shopping, Ads and Marketing teams at Google.
    • • Analytics-driven product: Used onboarding-funnel and customer-segmentation analyses to feed the product backlog and unlock additional partner budget.
    • • Key results: Made Prestashop the #1 partner in EMEA (and #3 worldwide after WooCommerce and Shopify); achieved +120% YoY revenue spend and -5% churn.

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Education

  • M.Sc. Big Data & Data Science
    Télécom ParisTech
    2014
    M.Sc. Big Data & Data Science
  • M.Sc. IT Engineering
    ENSIAS
    2013
    M.Sc. IT Engineering

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