Freelancer profile translated to English.
Back to original languageAbout Samy
Shopify Developer & Figma UX/UI Expert
Specializing inShopify developmentwith over 8 years of experience, I help brands create high-performing and optimized websites.
In parallel, my expertise inUX/UI design on Figmaallows me to craft fluid and intuitive interfaces that maximize user experience and conversion.
E-commerce Development & UX/UI
- Shopify Store Development and Customization:Creation of premium themes and advanced integration.
- UX/UI Design on Figma:Modern mockups, interactive wireframes, and optimized user journeys.
- Mastery of Shopify Technologies:Liquid, JSON, HTML, CSS, JavaScript for advanced customizations.
- SEO and Conversion Optimization:Advanced strategies to boost visibility and sales.
E-commerce Optimization & Webdesign
- Shopify Development and Customization:Creation & advanced modification of premium themes, integration of custom functionalities, and adaptation for Shopify Plus.
- Design & integration of **UX/UI mockups on Figma**: Interactive prototyping, detailed wireframes, and optimized user experience to maximize engagement.
- Optimization of **User Experience (UX/UI)**: Analysis of customer journeys, A/B testing, conversion rate improvement.
- Bug fixing and performance optimization: Ensuring a smooth, fast, and secure website.
- Advanced SEO Strategies:Search engine optimization for better ranking on search engines.
- Development of advanced functionalities on **Shopify**: Theme customization, API integration, task automation, and solutions tailored to e-commerce needs.
- **WordPress & Webflow Web Design and Integration**: Creation of showcase and e-commerce websites on WordPress (Elementor) and Webflow, with faithful integration of Figma mockups.
French
Native or bilingual
English
Fluent
Spanish
Fluent
Italian
Basic
Remote only
Primarily works remotely
Experience
- MONTAIGNE NUTRITIONShopify CRO & Scalability OptimizationHEALTH AND WELLNESSFebruary 2026 - February 2026Shopify CRO & Scalability OptimizationSenior Shopify & E-commerce ExpertObjective: Conversion Rate Optimization (CRO) and increase in Customer Lifetime Value.1. Audit and Pain PointsThe sales funnel suffered from major friction at the critical Cart Page stage. Despite qualified traffic, cart abandonment was hindering revenue growth. The challenge was to transform the cart into a dynamic merchandising lever.2. Technical Stack & Deployed SolutionsI designed a custom architecture to improve UI/UX while ensuring optimal loading performance (Core Web Vitals):Trust Building (Reassurance): Integration of native reassurance blocks via Metafields and Metaobjects to dynamically inject security badges, delivery times, and customer reviews.Upsell & Cross-sell Strategy:Development of Product Recommendation functionalities based on the Shopify algorithm, integrated via Ajax API for adding to cart without page reload (Slide-out Cart).Custom Wishlist: Implementation of segmented favorites logic. Use of Customer Events and customer data to suggest related products based on purchase history.No-Code Architecture (Shopify OS 2.0):To provide the client with complete autonomy, I developed Custom Sections and configurable Blocks via the Theme Editor (Customizer). CSS variables and texts are editable in the back office without touching the Liquid code.3. Technical Expertise MobilizedLanguages: Liquid (Shopify templating), JavaScript (ES6+), CSS (Tailwind/Sass).Tools: Shopify CLI, GitHub integration, Dawn-based theme architecture.4. Business Results (KPIs)AOV (Average Order Value): Significant increase thanks to intelligent upsell triggers.Conversion Rate: Drastic reduction in abandonment thanks to contextual reassurance.
- AA_ND
On Malt
Figma to Shopify IntegrationE-COMMERCEDecember 2024 - February 2025 (2 months)Paris, FranceMission:I was tasked with transforming a Figma mockup into a Shopify e-commerce site for AA_ND, a brand specializing in high-end customizable armchairs. The objective was to design a site faithful to the initial design, offering an immersive and intuitive shopping experience.Context:Transformation of a Figma mockup into an e-commerce site for AA_ND, a brand of high-end customizable armchairs.Need for a robust Shopify solution faithful to the initial design.ObjectivesRespect the aesthetics and ergonomics of the Figma mockup.Offer an interactive shopping experience, particularly through a product configurator.Facilitate content and order management within the Shopify interface.Main TasksRegistration Form:Setup of a newsletter subscription form (native Shopify functions).Integration and styling conforming to the Figma design."Customization" Module:Homepage: Dynamic display of options (color, base).Product Page: Configurator with real-time updates of the image and price.Section:Creation of a blog to showcase different projects.Integration of a customer review module.Cart Page:Simplified cart pop-up summarizing visuals and selected options.Redirection to the Shopify payment page.After-Sales Service:Setup of a dedicated contact form for managing after-sales service requests.Technologies and SkillsLiquid (Shopify): Template management and dynamic display.HTML / CSS: Formatting and adherence to the graphic charter.JavaScript / JSON: Dynamism of the configurator and real-time interactions.Responsive Design: PC / Mobile / TabletResultsComplete e-commerce site compliant with the Figma mockup.Immersive shopping experience with real-time configurator.Simplified management of the catalog, orders, and after-sales service via the Shopify interface. - OuafishE-commerce Site Development & DesignE-COMMERCEJune 2024 - September 2024 (3 months)Paris, FranceE-commerce Site Development & Design on ShopifyFor this project, I designed and developed a custome-commerce websitefor a client new to selling artistic prints on various physical media (aluminum, plexiglass, etc.) online. The project was executed withShopify**, customizing the **theme codeusingHTML, CSS, Liquid, and JavaScriptto meet the specific needs of the products and the desired user experience.I also developed acomplete graphic charter**, including the **creation of a unique logoand a harmonized design to reflect the client'svisual identity**. To enhance the interactivity and attractiveness of the **website**, **3D animationswere integrated, strengthening the visual impact and user engagement.Through this project, I demonstrated my skills inShopifydevelopment, integratingJSON**, **JavaScript**, and interactive animations. This project highlights my expertise in advanced **Shopify themecustomization and the creation of dynamic, custom e-commerce websites, with creative solutions tailored to client needs.
Reviews
A
Anne-Flore
CEO - Montaigne Nutrition
Reviewed on 2/10/2026
Very good experience with Samy D. Farjani on an urgent Shopify cart page optimization mission. We had a tight deadline, and Samy reacted immediately: quick availability, efficient onboarding, clear communication, and ability to move forward without wasting time.
Beyond speed, he was very professional and conscientious, with a real understanding of conversion and reassurance issues on a Shopify checkout. Clean execution, fast iterations, and a solution-oriented attitude.
I recommend him without hesitation for any Shopify mission requiring reactivity, rigor, and attention to detail.
Tom
Units
Reviewed on 2/14/2025
Working with Samy has made this collaboration a true success:
- Upfront planning of development stages
- Regular feedback on integrations and project progress
- Great flexibility in finding technical solutions for the proposed mockups
- High quality in the delivered work
And finally, meeting deadlines, which were tight! So I highly recommend him.
Samy has chosen to hide 3 reviews
Recommendations
CF
+2
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Education
- MBA E-business & Digital StrategyESG2020MBA - Expert en Stratégie et Développement Digital (Alternance)
- Master II Commercial Management & Digital MarketingPPA2018Commerce & Digital Marketing