Freelancer profile translated to English.

Description

I support B2B companies, consultancies, and medical facilities in implementing professional web and digital projects that build trust, clearly explain complex services, and generate qualified inquiries.

My focus lies at the intersection of web, ERP, and CRM. In addition to conceptualizing and implementing corporate websites and landing pages, I regularly work on projects related to SAP, ERP, and Salesforce, especially in environments that require intensive consulting and clear explanations. This includes SAP and IT consulting firms, CRM service providers, manufacturing companies, and medical facilities.

I handle conception, structure, web design, and technical implementation from a single source, bringing a deep understanding of business processes, system landscapes, and sales logic. Content related to ERP, SAP, or CRM services is prepared in a way that decision-makers quickly grasp the benefits – technically correct, but clear and structured.

Typical projects include corporate websites for ERP and IT consultancies, landing pages for lead generation, website relaunches, and the optimization of existing pages in terms of structure, performance, and conversion. The solutions are responsive, low-maintenance, GDPR-compliant, and prepared for integration with external systems such as CRM, appointment booking, or Salesforce workflows.

Clients value my clear communication, structured approach, and focus on measurable results rather than just aesthetics. The goal is always a professional online presence that meaningfully supports sales, consulting, and digital processes.

Industry field of expertise

Languages

German
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Düsseldorf (up to 50km)

Privatklinik
Website for a Private Clinic - Incl. Information Architecture
MEDICAL
November 2025 - Today (7 months)
Düsseldorf, Germany
A modern, trust-building website was designed and implemented for a private clinic in the medical field. The goal of the project was to clearly communicate the clinic's medical expertise, reduce inhibitions among potential patients, and generate qualified inquiries.

The focus was on clear information architecture, a reputable visual language, and user-friendly navigation for different target groups (self-payers, private patients, referring physicians). Medically complex services were presented in a structured and understandable manner without losing professional depth.

The website was implemented fully responsively and optimized for performance, loading times, and GDPR compliance. Special attention was paid to conversion optimization: clearly placed calls-to-action, clear service pages, and an intuitive contact and appointment structure.

Additionally, the website was built in a way that it can be easily extended with external systems such as appointment booking, CRM, or other digital services. The technical implementation was lean and low-maintenance to enable efficient operation for the clinic team in the long term.

The result is a professional, trustworthy online presence that strengthens the private clinic's positioning, supports patient acquisition, and significantly improves the digital initial contact.
Samada GmbH
ERP & CRM Digitalization Consulting
DIGITAL AND IT
September 2025 - November 2025 (2 months)
Kleve, Germany
A modern, structured corporate website was designed and implemented for samada.gmbh. The goal was to clearly position the services, build credibility, and create a professional digital first impression for potential business clients.

The focus was on a clear information architecture, concise messaging, and a minimalist, high-quality design. Complex services were presented in an understandable way, allowing decision-makers to quickly grasp what the company stands for and the value it offers.

The website was implemented fully responsively and optimized for performance and clear user navigation. Calls-to-action and contact options are strategically placed to facilitate inquiries and support conversion.

The result is a professional, low-maintenance web presence that enhances samada.gmbh's external image and serves as a solid foundation for future growth and digital sales activities.
Webdesign (B2B) UX/UI Design GDPR-compliant Websites SEO Fundamentals Responsive design
Samada GmbH
SAP S/4HANA Rollout (B2B / Industry)
DIGITAL AND IT
April 2025 - Today (1 year and 2 months)
Kleve, Germany
Participation in a classic SAP S/4HANA rollout project for a B2B company. The focus was on supporting the introduction and stabilization of SAP S/4HANA in an existing system landscape.

Tasks included analyzing business processes, supporting system configuration, testing (integration & user acceptance), documentation, and close coordination with business departments and external project stakeholders. Special attention was paid to practical implementation and clean handover to operational use.

Additionally, interfaces to adjacent systems (including CRM-related processes) were considered, and users were supported in transitioning to new processes and interfaces. The work was carried out in close collaboration with project management, key users, and IT.

Focus Areas:

- SAP S/4HANA Rollout
- Process Analysis & Department Coordination
- Test Support & Documentation
- Cutover & Go-Live Support
- User Support
SAP SAP S/4HANA Project Management CRM SAP CRM