Freelancer profile translated to English.
Back to original languageAbout Safaâ
I support companies and brands in the long term to structure, manage and boost their presence on social networks.
Digital Communication Consultant & Social Media Manager with +8 years of experience
🎯I help companies strengthen their image and online visibility through a clear, consistent, and performance-oriented social media strategy.
I place great importance onconsistency between brand image, message, and digital strategy.
Each project is a tailor-made collaboration:understanding your values, your objectives, and creating communication that speaks to your audience.
🔹 My approach is based on three pillars
- Strategic vision adapted to your sector and target audiences
- Differentiating content, combining aesthetics, relevance, and brand consistency
- ROI-driven management, based on concrete indicators and regular reporting
💼 My areas of intervention
- Social media strategy: audit, positioning, editorial line, content planning
- Community management: creation, publication, and moderation on Instagram, Facebook, LinkedIn, TikTok, Pinterest
- Advertising campaigns: Meta Ads, LinkedIn Ads, targeting, optimization, reporting
- Brand content & storytelling: writing, visuals, tone and image consistency
- Reporting & management: performance analysis and recommendations
⚙️ Tools & skills
Canva Pro • Meta Business Suite • Hootsuite • Figma • Brevo • Google Analytics • HTML/CSS • SEO • React
📩 I prefer long-term, structured collaborations with regular follow-up and clear objectives.
Let's discuss your needs:I would be delighted to build a social media strategy aligned with your vision and ambitions.
French
Native or bilingual
English
Fluent
Spanish
Conversational
Remote only
Primarily works remotely
Experience
- Agence créativeSocial Media Strategy Overhaul & Multi-Network Content Creation – Creative AgencyDIGITAL AND ITJune 2025 - September 2025 (3 months)Assisted a marketing agency in defining and implementing its new social media strategy.
- Comprehensive audit of existing digital communication
- Definition of a new editorial line focused on expertise and visibility
- Creation of visuals, videos, and carousels for Instagram, LinkedIn, and TikTok
- Implementation of automated monthly reporting (KPIs, engagement rate, reach, conversions)
- Management of an awareness campaign on Meta Ads and LinkedIn Ads
Associated Skills:Social media strategy, LinkedIn, Instagram, Canva, KPIs, Reporting, Ads - BARNES
On Malt
Social Media Management – Luxury LivingApril 2025 - March 2026 (11 months)Content Creation & Management:- Social Media: writing, visual creation, and scheduling of posts and stories on Instagram, Facebook, and LinkedIn.
- Editorial Calendar: development and monitoring to ensure regular and consistent communication.
- Design: creation of visuals optimized for each platform (via Canva).
- Community Management: daily community engagement and moderation, responding to messages and comments.
Newsletter (via Brevo)- Writing and sending a monthly newsletter with news, offers, and strategic content.
Social Ads Advertising (Facebook & Instagram)- Implementation of targeted advertising campaigns (defining objectives, audiences, and budget).
- Continuous performance optimization based on results obtained.
- Numérologie.chSocial Media Manager – Community Strategy & ManagementHEALTH AND WELLNESSOctober 2024 - January 2025 (3 months)Building and managing two French-speaking communities around numerology and astrology.Objective:develop visibility, engagement, and loyalty while adhering to the editorial line of each discipline.Main actions:
- Initial diagnosis & competitive intelligence: audit of existing accounts, benchmark of the sector (numerology, astrology, well-being).
- Creation & launch of Astrology networks (Instagram, Facebook): profile setup, editorial line, content strategy.
- Repositioning of Numerology accounts: visual consistency, planning, community relaunch.
- Community management: daily management and moderation on Instagram, Facebook, private Facebook groups, and WhatsApp.
- Creation of visuals from existing text content, publication planning, and monthly reporting.
- KPI monitoring: engagement, community growth, organic reach.
Reviews
Recommendations
PC
LA
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Education
- Master of Information and CommunicationUniversité Nice Sophia Antipolis2019
- Bachelor of Information and Communication SciencesUniversité Nice Sophia Antipolis2017
Certifications
- Bachelor of Information and Communication SciencesUniversité Nice Sophia Antipolis2017
- Master of Information and CommunicationUniversité Nice Sophia Antipolis2019