Freelancer profile translated to English.

Description

Adtech, Paid Media & Digital Marketing Specialist; 15 years of media experience in publishing, advertiser, and agency roles; Expertise in strategy, planning, measurement, execution, analysis, and optimization of full-funnel digital media: branding, consideration, conversion, and multi-channels: search, social, display/video/native, affiliate.

A media professional for about fifteen years, I have acquired multiple skills in audience and traffic-related issues, in monetization (editorial/commercial) or acquisition-reactivation (customers/traffic) strategies, in terms of business, project, and technical aspects.

My value proposition:

- Increase your agility, flexibility, fluidity, and performance in daily execution

- Give you time for what matters most: brand/product work

Example of missions:

- Global: End-to-end media/marketing/adtech project management, in harmony with your internal experts and resources

- Specific, non-exhaustive: Needs assessment, Media planning, Media recommendation, Media trading, Traffic management, Yield Management & optimization, Third-party tracking including verification tools, Analysis, measurement, and reporting, Interface and audit of service providers (Agencies, Third-party Technologies, ...), Data management (qualification, segmentation, activation), ...

Latest achievements:

+ Publisher Monetization: UEFA

+ Full Funnel Acquisition: Renault-Dacia, Procter&Gamble

+ Lead Generation & Sales Acquisition: GMF, Bouygues Telecom

+ Consideration Acquisition: Galeries Lafayette

+ Branding, Awareness: AXA

+ Miscellaneous; launch of Retail Media tech, development of Green Advertising solution, support for a Programmatic Recruitment solution

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Sceaux (up to 50km), Paris (up to 100km)

amazon
Programmatic Solutions Consultant - Amazon Advertising
SOFTWARE PUBLISHING
January 2026 - March 2026 (2 months)
Clichy, France
• Managed relationships with programmatic trading desk leads, collaborating with various hierarchical levels within client organizations to understand their business objectives.
• Provided services such as integration, trading desk support plans, feature training, ongoing advice on product usage, and industry best practices.
• Analyzed and interpreted data to identify areas for improvement and root causes, and formulated recommendations for implementation and adoption.
• Contributed to the evolution of Amazon DSP by gathering client feedback, defining, and improving processes and tools for the programmatic solutions consultant team to better serve clients.
Amazon Ads Amazon DSP Customer Success Management Troubleshooting Media Trading
GroupM
Digital Media Consultant
DIGITAL AND IT
March 2024 - June 2024 (4 months)
Levallois-Perret, France
→ Digital Media Consultant ∞ GROUPM-NEXUS ∞ Freelance
• Programmatic display, video, native expert dedicated to an Insurer / Branding focus / xxM€ per year / Global Scope.
• In synergy with the Consulting teams: brief handling and challenging, development of programmatic activation recommendations (media, audience planning; buying strategies; media owner negotiation; innovation proposals; ...), media plan construction, client presentations, ...
• Operational campaign management: DSP setup, creative trafficking (AdOps R/R), performance monitoring and optimization, interim reporting, final reviews, identification of improvements; Client sharing.
• Guarantee of proper delivery, results, and quality of activations; Budget monitoring, purchasing review, invoicing.
• Support for the Consulting teams on ad-hoc topics; Expertise sharing: best cases, A/B tests, ...
DV360 SVOD CTV OLV Netflix
Havas Play
Digital Media Consultant
DIGITAL AND IT
September 2023 - October 2023 (1 month)
Puteaux, France
→ Digital Media Consultant ∞ HAVAS PLAY ∞ Freelance
• AdOps - Advertising monetization expert dedicated to a European Sports Federation / Global Scope.
• Support for the setup/administration of the client's Google AdManager account.
• Participation in the operational management of direct display, video, native, audio campaigns: brief taking, verification of sponsor creative assets, ad server campaign trafficking, monitoring and optimization, reporting and reviews.
• Audit of the existing advertising architecture – troubleshooting – recommendations/strategy for valuing client digital assets.
• Training of Havas Play collaborators on the Google AdManager tool.
Google Ad Manager Traffic Management AdOps Monetization SSP