Freelancer profile translated to English.
Back to original languageAbout Rodrigo
Award-winning Senior Creative Strategist — Cannes Lions, D&AD, One Show, BIMA — with twenty years of experience in brand strategy, creative direction, and art direction, in France, the UK, and Brazil.
I have developed strategies and campaigns for Nike, Unilever, Guinness, Barclays, Qonto, and the Paris Opera, across digital, social, and immersive approaches. I operate from positioning definition to execution — brand strategy, communication architecture, creative direction, content strategy — with a natural ease with C-level stakeholders as well as operational teams.
What sets my approach apart: an active artistic practice. A graduate of the Royal College of Art in London, I exhibit internationally and collaborate with institutions like EKWC and HEAD Geneva. This translates concretely into a finer cultural sensitivity, an ability to identify what is still emerging, and a strategic viewpoint that doesn't just confirm what already exists.
I build GenAI workflows from scratch — not to produce faster, but to think differently.
Based in Paris. Available in French and English for one-off or recurring assignments in Europe and internationally.
Key Skills
Creative Strategy · Brand Strategy · Creative Direction · Communication Architecture · Content Strategy · Social Media · Digital · C-Level Engagement · Cross-functional Leadership
Tools & GenAI Workflows
GenAI Workflow Creation · MidJourney · Luma Dream Machine · Sora · ElevenLabs · Veo/Flow · Adobe Firefly · Figma
Creative Tools
Adobe Creative Suite · Blender 3D
Certifications
Meta Creative Strategist · TikTok · YouTube — Updated 01/2026
English
Native or bilingual
German
Basic
Portuguese
Native or bilingual
French
Fluent
Can work on-site
Paris (up to 20km)
Experience
- MetaCreative StrategistSOCIAL NETWORKSMarch 2020 - August 2022 (2 years and 5 months)Paris, FranceCollaboration with C-level clients across Europe to develop data-driven creative strategies leveraging the Meta ecosystem (Facebook, Instagram, WhatsApp, and Oculus).Design of full-funnel social strategies, testing frameworks, and measurement models to optimize brand engagement, acquisition, and conversion.Partnership with brands from the entertainment, technology, luxury, finance, and cultural sectors to develop cross-channel campaigns connecting social, experiential, and traditional media, while translating platform capabilities into clear creative opportunities.Clients:Alan, Crédit Agricole, Maif, Pierre Fabre, Société Générale, Qonto, Pepsi, French Government, Orange, SFR, Danone, Institut du Monde Arabe, Opéra de Paris, Festival Paroles Citoyennes, Polo Ralph Lauren, Disney, Warner Bros, Deezer, Canal+, Rugby World Cup, Bouygues🇬🇧Worked with senior client stakeholders across Europe to develop data driven creative strategies using the Meta ecosystem (Facebook, Instagram, WhatsApp and Oculus).Designed full-funnel social strategies, testing frameworks and measurement models to optimise brand engagement, acquisition and conversion.Partnered with brands across entertainment, tech, luxury, finance and cultural sectors to develop cross-channel campaigns bridging social, experiential and above-the-line activity, while translating platform capabilities into clear creative opportunities.Clients:Alan, Crédit Agricole, Maif, Pierre Fabre, Société Générale, Qonto, Pepsi, Gouvernement Français, Orange, SFR, Danone, L’Institut du Monde Arabe, Opéra de Paris, Festival Paroles Citoyennes, Polo Ralph Lauren, Disney, Warner Bros, Deezer, Canal+, Rugby World Cup, Bouygues
- LBRN.org studioArts and Research Practice ArtistARTS AND CRAFTSSeptember 2013 - Today (12 years and 9 months)Paris, FranceBased in Paris, my work explores the intersections between technology, culture, economics, and belief systems through installation, film, writing, and research. I examine contemporary social and environmental contradictions by integrating emerging technologies as both conceptual and production tools, making visible what is structurally invisible.My projects have been exhibited internationally across Europe — in museums, festivals, and research contexts — through residencies including EKWC (NL) and CERCCO/HEAD Geneva.🇬🇧Based in Paris, my work explores the intersections between technology, culture, economics and belief systems through installation, film, writing and research. I examine contemporary social and environmental contradictions by integrating emerging technologies as both conceptual and production tools, making visible what is structurally invisible.My projects have been exhibited internationally across Europe — in museums, festivals and research contexts — through residencies including EKWC (NL) and CERCCO/HEAD Geneva.
- MetaCreative StrategistSOCIAL NETWORKSFebruary 2018 - March 2020 (2 years and 1 month)Londres, United KingdomCollaboration with C-level clients across Europe to develop data-driven creative strategies leveraging the Meta ecosystem (Facebook, Instagram, WhatsApp, and Oculus).Design of full-funnel social strategies, testing frameworks, and measurement models to optimize brand engagement, acquisition, and conversion.Partnership with brands from the entertainment, technology, luxury, finance, and cultural sectors to develop cross-channel campaigns connecting social, experiential, and traditional media, while translating platform capabilities into clear creative opportunities.Clients:Tate Modern, The National Gallery, WWF, Apple, Guinness, Burberry, Ted Baker, Coty, Tesco, Sainsburys, HSBC, Lloyds, Royal Bank of Scotland, Barclays, Barclaycard, Compare the Market, Mastercard, Amex, Visa, Nestlé🇬🇧Worked with senior client stakeholders across Europe to develop data driven creative strategies using the Meta ecosystem (Facebook, Instagram, WhatsApp and Oculus).Designed full-funnel social strategies, testing frameworks and measurement models to optimise brand engagement, acquisition and conversion.Partnered with brands across entertainment, tech, luxury, finance and cultural sectors to develop cross-channel campaigns bridging social, experiential and above-the-line activity, while translating platform capabilities into clear creative opportunities.Clients:Tate Modern, The National Gallery, WWF, Apple, Guinness, Burberry, Ted Baker, Coty, Tesco, Sainsburys, HSBC, Lloyds, Royal Bank of Scotland, Barclays, Barclaycard, Compare the Market, Mastercard, Amex, Visa, Nestlé
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Education
- Master of Arts (MA) in Design InteractionsRoyal College of Art2015Master of Arts (MA)
- BA in Social Communications/AdvertisingUniversidade de SĂŁo Paulo2005BA