Rocky Dabo

Automation, digital marketing & internal tools

Assignments carried out within SZ DECO focused on digital process optimization and structuring of commercial flows:

Implementation of an automated personnel management system (sorting, organization, processing, and redirection of incoming messages)

Structuring and optimizing marketing funnels to improve lead conversion (customer journey, segmentation, automated follow-ups)

Implementation of digital marketing strategies focused on acquisition and conversion

Creation and optimization of SEO-oriented websites (structure, content, performance, and visibility)

Development and implementation of an internal management tool to centralize and organize the company's operational activities

Automation of repetitive tasks to improve overall productivity and reduce manual tasks

Participation in structuring internal processes related to sales management and customer follow-up

Overall result: Improved operational efficiency through workflow automation, better lead organization, and implementation of internal tools facilitating activity monitoring.

Within the Azulik project, I worked on the design and integration of IT solutions focused on automation, data, and intelligent tools, with a strong emphasis on reliability and user experience.

My main missions included:

Analysis of business needs and translation into concrete technical solutions

Design of functional prototypes (internal applications, automated tools, dashboards)

Implementation of automated workflows to reduce manual tasks and ensure process reliability

Integration of digital tools (low-code / no-code applications, APIs, databases)

Functional testing, flow validation, and continuous improvement of delivered tools

Collaboration with technical and non-technical profiles (IT, product, business)

Project selected by the European Commission, focused on digital innovation and technology-driven solutions within the European ecosystem.

• Led strategic collaboration with a tech start-up to support product expansion into the European market, combining technical positioning, platform optimization, and scalable digital infrastructure planning.

• Conducted in-depth European tech market analysis with emphasis on software adoption trends, system optimization needs, AI integration potential, and monetization models relevant to digital products and licensing systems.

• Developed strategic recommendations on product architecture, pricing models, and scalable commercial frameworks, including recurring revenue structures and secure digital distribution strategies.

• Gained strong exposure to digital product lifecycle management, SaaS-oriented thinking, backend ecosystem structuring, and secure technology deployment strategies.

• Participated in an intensive international mentorship program, strengthening expertise in tech start-up ecosystems, digital scaling strategies, infrastructure security, and innovation-driven product development.

• Built analytical competencies around platform governance, user-based licensing logic, digital access control systems, and secure integration between software environments and online communities (e.g., Discord-based ecosystems).