Description

Many early-stage companies fail to scale because they cannot build a simple compounding economic growth engine.

I help companies in complex regulated industries build sales and marketing structures to deliver scale.

I define go-to market models that identify real market need, and design customer led solutions that are simple enough to be economically scaled and distributed to customers cost effectively to build repeatable revenue.

At Investec, Royal London and Barclays, I’ve delivered measurable growth, from £500m in new lending, to building a new revenue line of £12m ahead of plan, through digital innovation and launching and scaling new funds, alongside material EBITDA improvement.

This work follows a consistent approach to value creation, defining customer segments, propositions and tailoring operational costs dedicated to customer value, to maximise price points and expand margins to build profitable growth.

I’m now formalising this approach through Lusitan Growth, and I’m looking to work with companies to build strong cultures and scale commercially.

If this challenge resonates with what you’re seeing in your business, I’d value the opportunity to hear your perspective and explore where I could contribute.

Industry field of expertise

Languages

English
Native or bilingual

Workplace preferences

Can work on-site

London (up to 50km)

LUSITAN GROWTH
VALUE CREATION ADVISER AND OPERATING PARTNER Founder
BANKING AND INSURANCE
January 2018 - January 2026 (8 years)
London, United Kingdom
I partner with investors and founders to grow companies from product market fit, to repeatable revenue, building the growth engine to scale from series A and beyond.

Go-to market levers to scale and sustain growth

Customer segmentation and market research
• Build the investment case through defined customer need and market opportunity

Product development and proposition definition
• Develop and build monetisable and scalable products

Product market fit
• Scale and grow customer adoption and advocacy in target segments

Marketing acquisition and retention
• Deliver measurable activity to grow customer base and loyalty

Digital innovation
• Automate and augment organisational capability through AI and
technology to reduce operational cost and risk

Team culture
• Ignite values and ways of working to drive customer innovation,
commercial focus and build competitive advantage

Commercial outcomes for investors and founders

Repeatable revenue
• Through strong market fit and distinctive customer centric
marketing

Margin expansion
• Optimisation of pricing through tailored solutions and cost management aligned to customer propensity

Scale and cost eﬃciency
• Adoption of technology to scale operations and align functions to key growth metrics

Competitive diﬀerentiation
• Strong team cultures and talent development for sustained growth
Product market fit Customer value proposition Digital Transformation Product Marketing Customer Acquisition
THE BIODIVERSITY CONSULTANCY,
DIRECTOR OF MARKETING (Early-stage Growth)
January 2023 - January 2025 (2 years)
Founder owned | Revenue £12m
Go-to market and MVP - Built a scalable growth engine for advisory firm serving banks, mining, energy and global corporates. Improved profitability, customer acquisition, proposition clarity and operating efficiency to sustain growth. Growth - Delivered £250k revenue, 30% increase in inbound opportunities and helped improve chargeability by 14%.
AIM listed
CONSULTANT, MARKETING DIRECTOR (High-growth transformation)
January 2022 - January 2023 (1 year)
Revenue £43.8m
Customer acquisition - Built a customer focused and commercially accountable marketing team of 14 FTE, installing a technology enabled operating models to deliver omni-channel growth across three P&Ls, contributing £1.3m EBITDA. Marketing automation - Implemented AI enabled technology to automate consumer duty aligned lifecycle journeys that reduced customer churn by 15% delivering aprx £2m retained premium and avoided acquisition cost. Scale - Implemented a growth operating model and vendor roster at cost neutral to enhance inbound leads by 50%.