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Ricardo Perez-SoleroRP

Ricardo Perez-Solero

Supermalter

Journalist | Communications and PR Consultant

€350/day
55 projects
Madrid, ES
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Ricardo

International journalist and communication and PR consultant with over 12 years of experience in Europe and Asia. I combine two professional lines: corporate communication, new digital narratives, and visual and long-form journalism.

As a consultant, I advise companies and organizations on their communication and content strategy, helping them define clear, coherent messages aligned with their objectives.

As a journalist, I have produced reports and multimedia coverage (text, photography, video, and live television) for media outlets such as Al Jazeera, The Guardian, and DW News. I focus my coverage on migration, human rights, and the environment.

My ultimate goal is always the same: to tell stories with purpose, skill, and that evoke emotion.
  • English

    Native or bilingual

  • French

    Conversational

  • Arabic

    Conversational

  • Indonesian

    Conversational

Can work on-site
Madrid (up to 50km)

Experience

  • Freelance
    Communication and PR Consultant
    PRESS AND MEDIA
    February 2020 - Today (6 years and 4 months)
    Madrid, Spain
    I advise companies and organizations that need strategic communication support and quality content, in sectors such as renewable energy, technology, and the non-profit sector.

    My role combines strategic vision and execution. Each project requires its own strategic and narrative approach, aligned with the objectives, stakeholders, and context of each organization and brand. I produce content in Spanish and English with two clear premises: to make complex information easy to understand and to ensure that positioning and usability never compromise editorial quality.

    I also act as an editorial reference to ensure the coherence and quality of messages across all channels and contribute to a genuine and effective brand voice.

    Among other services, I offer:

    • Communication strategy.
    • Media relations.
    • Multimedia storytelling.
    • Digital campaign supervision.
    • UX copywriting.
    • CMS optimization (Sitecore, AEM, and WordPress VIP).
    • Spokesperson training.
    • Reputational analysis.
    Content Creation and Writing Media Relations Communication Plan SEO Copywriting Content Management Systems (CMS)
  • Genetsis Partners SL
    Malt logoOn Malt
    Content Strategy and Management in Adobe Experience Manager
    ENERGY AND UTILITIES
    July 2022 - April 2026 (3 years and 9 months)
    Madrid, Spain
    I support Siemens Gamesa as a CMS and digital content consultant, shaping how complex corporate and product information is structured and delivered across their global website. My work combines content strategy, SEO and UX optimization with CMS management in AEM, following the migration from Sitecore and integration with Aprimo. I collaborate with stakeholders to turn technical and business inputs into clear, effective digital experiences, ensuring consistency and performance across pages.
    • Define and implement CMS content structures and publishing workflows in AEM, aligned with global governance and scalability needs.
    • Optimize pages for SEO and UX, improving discoverability, navigation and content performance based on analytics insights.
    • Lead visual storytelling execution through structured use of media assets, ensuring brand consistency via Aprimo integration.
    • Support CMS evolution (Sitecore → AEM), advising on components, limitations and best practices to align content strategy with technical capabilities.
    Content Management Systems (CMS) Digital Asset Management Content Design SEO Optimization Adobe Experience Manager (AEM)
  • Vita Club Functional Foods
    Malt logoOn Malt
    Organic Media Campaign Design
    AGRICULTURE
    May 2026 - May 2026
    Madrid, Spain
    Consultancy and execution for the PR campaign in Spain of Vita Pop, a Spanish functional soda startup, on the occasion of Pitbull joining the company as a partner. The project included:
    • Adaptation of the advertisement to the Spanish market.
    • Definition of specific angles for business, trade/F&B, marketing, lifestyle, and Gen Z media.
    • Selective contact with priority journalists and follow-up on results.
    • Consultancy on native content media on social media for young audiences to connect the brand with music and pop culture.
    • The campaign helped test Vita Pop's media resonance in Spain, achieve qualitative visibility, and position the brand beyond traditional retail communication.
    Social Media Media Relations Press Release Content Localization Clipping

Reviews

5.0

Out of 15 ratings

C

Christine

Blackdog Consulting

Reviewed on 4/8/2022

We are very happy with the quality of Ricardo's writing work, he has translated the key messages perfectly according to our brief, applying the appropriate style.
M

Marta

Genetsis Partners SL

Reviewed on 11/2/2023

Recommendations

MF
LT
FU
Marta Fernandez Sierra and 2 other people have recommended Ricardo

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Education

  • Master in Agency Journalism
    Universidad Rey Juan Carlos
    2014
  • Bilingual Double Degree in Journalism / Advertising and Public Relations
    Universidad San Pablo-CEU
    2012

Skill set

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