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Ricardo Perez-SoleroRP

Ricardo Perez-Solero

Supermalter

Journalist | Communications and PR Consultant

€350/day
54 projects
Madrid, ES
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Ricardo

International journalist and communications and PR consultant with over 12 years of experience in Europe and Asia. I combine two professional lines: corporate communication, new digital narratives, and visual and long-form journalism.

As a consultant, I advise companies and organizations on their communication and content strategy, helping them define clear, coherent messages aligned with their objectives.

As a journalist, I have produced reports and multimedia coverage (text, photography, video, and live TV broadcasts) for media outlets such as Al Jazeera, The Guardian, and DW News. I focus my coverage on migration, human rights, and the environment.

My ultimate goal is always the same: to tell stories with purpose, skill, and that evoke emotion.
  • English

    Native or bilingual

  • French

    Conversational

  • Arabic

    Conversational

  • Indonesian

    Conversational

Can work on-site
Madrid (up to 50km)

Experience

  • Freelance
    Communication and PR Consultant
    PRESS AND MEDIA
    February 2020 - Today (6 years and 4 months)
    Madrid, Spain
    I advise companies and organizations that need strategic communication support and quality content, in sectors such as renewable energy, technology, and the non-profit sector.

    My role combines strategic vision and execution. Each project requires its own strategic and narrative approach, aligned with the objectives, stakeholders, and context of each organization and brand. I produce content in Spanish and English with two clear premises: making complex information easy to understand and ensuring that positioning and usability never compromise editorial quality.

    I also act as an editorial reference to ensure message consistency and quality across all channels and contribute to a genuine and effective brand voice.

    Among other services, I offer:

    • Communication strategy.
    • Media relations.
    • Multimedia storytelling.
    • Digital campaign supervision.
    • UX copywriting.
    • CMS optimization (Sitecore, AEM, and WordPress VIP).
    • Spokesperson training.
    • Reputational analysis.
    Content Creation and Writing Media Relations Communication Plan SEO Copywriting Content Management Systems (CMS)
  • Genetsis Partners SL
    Malt logoOn Malt
    Content Strategy and Management in Adobe Experience Manager
    ENERGY AND UTILITIES
    July 2022 - April 2026 (3 years and 9 months)
    Madrid, Spain
    I support Siemens Gamesa as a CMS and digital content consultant, shaping how complex corporate and product information is structured and delivered across their global website. My work combines content strategy, SEO and UX optimization with CMS management in AEM, following the migration from Sitecore and integration with Aprimo. I collaborate with stakeholders to turn technical and business inputs into clear, effective digital experiences, ensuring consistency and performance across pages.
    • Define and implement CMS content structures and publishing workflows in AEM, aligned with global governance and scalability needs.
    • Optimize pages for SEO and UX, improving discoverability, navigation and content performance based on analytics insights.
    • Lead visual storytelling execution through structured use of media assets, ensuring brand consistency via Aprimo integration.
    • Support CMS evolution (Sitecore → AEM), advising on components, limitations and best practices to align content strategy with technical capabilities.
    Content Management Systems (CMS) Digital Asset Management Content Design SEO Positioning Adobe Experience Manager (AEM)
  • WYATT CREATIVE LIMITED
    Malt logoOn Malt
    Spain-focused market and cultural communications insight in smart phone sector
    TELECOMMUNICATIONS
    April 2026 - April 2026
    Madrid, Spain
    • Supported an international agency based in Hong Kong on a European smartphone pitch with Spain-specific market and communications input.
    • Translated local consumer behaviour, brand perception, media and creator dynamics into actionable guidance for PR and launch storytelling.
    • Helped adapt a global premium narrative to the Spanish market through cultural insight, local validation logic and concise strategic synthesis.
    Market Analysis Consumer Insights Communication Strategy Cross-Cultural Communication Localization

Reviews

5.0

Out of 15 ratings

C

Christine

Blackdog Consulting

Reviewed on 4/8/2022

We are very pleased with the quality of Ricardo's writing work; he has translated the key messages perfectly according to our briefing, applying the appropriate style.
M

Marta

Genetsis Partners SL

Reviewed on 11/2/2023

Recommendations

MF
LT
FU
Marta Fernandez Sierra and 2 other people have recommended Ricardo

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Education

  • Master's Degree in Agency Journalism
    Rey Juan Carlos University
    2014
  • Dual Bilingual Degree in Journalism / Advertising and Public Relations
    San Pablo-CEU University
    2012

Skill set

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