About Ricardo
English
Native or bilingual
French
Conversational
Arabic
Conversational
Indonesian
Conversational
Experience
- FreelanceCommunication and PR ConsultantPRESS AND MEDIAFebruary 2020 - Today (6 years and 4 months)Madrid, SpainI advise companies and organizations that need strategic communication support and quality content, in sectors such as renewable energy, technology, and the non-profit sector.My role combines strategic vision and execution. Each project requires its own strategic and narrative approach, aligned with the objectives, stakeholders, and context of each organization and brand. I produce content in Spanish and English with two clear premises: making complex information easy to understand and ensuring that positioning and usability never compromise editorial quality.I also act as an editorial reference to ensure message consistency and quality across all channels and contribute to a genuine and effective brand voice.Among other services, I offer:
- Communication strategy.
- Media relations.
- Multimedia storytelling.
- Digital campaign supervision.
- UX copywriting.
- CMS optimization (Sitecore, AEM, and WordPress VIP).
- Spokesperson training.
- Reputational analysis.
- Genetsis Partners SL
On Malt
Content Strategy and Management in Adobe Experience ManagerENERGY AND UTILITIESJuly 2022 - April 2026 (3 years and 9 months)Madrid, SpainI support Siemens Gamesa as a CMS and digital content consultant, shaping how complex corporate and product information is structured and delivered across their global website. My work combines content strategy, SEO and UX optimization with CMS management in AEM, following the migration from Sitecore and integration with Aprimo. I collaborate with stakeholders to turn technical and business inputs into clear, effective digital experiences, ensuring consistency and performance across pages.- Define and implement CMS content structures and publishing workflows in AEM, aligned with global governance and scalability needs.
- Optimize pages for SEO and UX, improving discoverability, navigation and content performance based on analytics insights.
- Lead visual storytelling execution through structured use of media assets, ensuring brand consistency via Aprimo integration.
- Support CMS evolution (Sitecore → AEM), advising on components, limitations and best practices to align content strategy with technical capabilities.
- WYATT CREATIVE LIMITED
On Malt
Spain-focused market and cultural communications insight in smart phone sectorTELECOMMUNICATIONSApril 2026 - April 2026Madrid, Spain- Supported an international agency based in Hong Kong on a European smartphone pitch with Spain-specific market and communications input.
- Translated local consumer behaviour, brand perception, media and creator dynamics into actionable guidance for PR and launch storytelling.
- Helped adapt a global premium narrative to the Spanish market through cultural insight, local validation logic and concise strategic synthesis.
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Education
- Master's Degree in Agency JournalismRey Juan Carlos University2014
- Dual Bilingual Degree in Journalism / Advertising and Public RelationsSan Pablo-CEU University2012