Rey Raya

Mission

Artistic direction and production of premium content for the second edition of Paris Rooftop Days, documenting all daily activities on participating rooftops.

Achievements

📸 Professional Photo Reportage

-Full coverage of daily activities (workshops, concerts, tastings, yoga.....)

-Ambiance shots (day & night) and lifestyle portraits

-Series optimized for social media

🎥 Dynamic Video Production

-Daily logbook, summarizing the highlights

-Filming of key activities: gardening workshops, round tables, artistic performances......

Locations covered: 12 rooftops in Paris and the Île-de-France region

Creative Approach

-Visual common thread unifying the different locations while respecting their identity

-Sequence shots to immerse the viewer in the atmosphere

-Express editing for same-day highlight distribution

Added Value

✅ Complete visual memory of the event

✅ Reactive content for real-time communication

✅ Multiple angles of valorization (institutional, social media, press)

Client Benefits

-Exclusive content to communicate the event's DNA

-Media capitalization: Image bank usable for 12 months

-Increased engagement through ready-to-use social media formats

Artistic direction & visual production for the launch of Nezha Jewelry

🎨 CREATIVE CONCEPT

✔ Model Shoot: Showcasing the pieces with a model, blending elegance and modernity

✔ Professional Packshots: Ultra-precious details, play of light to enhance gold and stones

✔ Visual Universe: Clean & luxurious atmosphere, reflecting the brand's high-end identity

🔥 RESULTS

✅ Premium photo series for launch campaign (website, social media, print)

✅ High-resolution packshots for e-commerce and catalogs

✅ Coherent art direction: colors, lighting, and style aligned with Nezha's DNA

💎 WHY THIS WORK MAKES A DIFFERENCE?

→ Tailored approach for a impactful first collection

→ Carefully crafted lighting to highlight the jewelry's refinement

→ Immediately identifiable visual coherence

For 5 months, I was responsible for creating high-end visual content (photos, reels, stories) for Boule de Neige, a sophisticated flower shop. My role was to showcase their floral creations through original concepts, elegant storytelling, and a consistent visual identity.

Missions performed:

✔ Art Direction: Scripting aesthetic and engaging visuals.

✔ Photo/Video Production: Professional shooting (bouquets, workshop, shop atmosphere).

✔ Impactful Reels & Stories: Dynamic editing, Instagram trends, adapted music and text.

✔ Innovative Ideas: Collaborations, timelapses, floral tutorials, behind-the-scenes, satisfied customers.

✔ Partnership with Alexperience Média Group: Harmonized social media management for a 360° strategy.

Results:

📈 Increased engagement and community growth.

🌷 Strengthened visual identity, reflecting the luxury and creativity of Boule de Neige.

🎥 Viral content with several reels achieving high interaction rates.

Expertise:

🎬 Cinematic Framing | ✨ Professional Lighting | 📱 Social Media Optimization

"Transforming the ephemeral into the eternal – every flower has a story, every post an emotion."

👉 Available for similar projects (DM or email).