Freelancer profile translated to English.
Back to original languageAbout Reynold
📈 Media Buyer | Expert Meta Ads, TikTok Ads & Google Ads | E-commerce · Infoproducts · Coaches
I turn your advertising budget into measurable revenue.
For 7+ years, I've managed paid acquisition campaigns (Meta Ads, TikTok Ads, Google Ads) for e-commerce brands, infoproduct sellers, and coaches looking to scale their revenue without burning their budget.
🎯 What I do concretely:
- Audit & structuring of Meta Ads / TikTok Ads / Google Ads accounts
- Creation and management of full-funnel campaigns (Acquisition · Retargeting · Retention)
- Creative testing: Ad Copy, visual creatives, UGC videos — optimized for ROAS
- Tracking & attribution: Meta Pixel, GTM, server-side, GA4, UTM taxonomy
- Weekly reporting with custom dashboards (Looker Studio / Notion)
- CRO & conversion-oriented landing page optimization
📊 Concrete results:
+180% YoY digital revenue - Garancia Paris (€100K+/month budget)
3x–6x ROAS maintained on personal e-commerce portfolio (8 years of experimentation)
+25% Customer LTV via CRM & lifecycle marketing (Klaviyo)
+35% media efficiency - Codage Paris (EU markets)
🛒 Sectors:
E-commerce (cosmetics, food supplements, lifestyle) · Infoproducts & online courses · Coaches & content creators · DTC & marketplaces (Amazon, Shopify)
🔧 Technical Stack:
Meta Ads Manager · TikTok Ads · Google Ads · Amazon Ads · Shopify · Klaviyo · GA4 · GTM & Server-Side · Looker Studio · Make (Integromat) · n8n · Notion · Triple Whale · TrackBee · AEO / GEO
👉 Want an expert who understands your business, not just a budget manager? Send me a project.
French
Native or bilingual
English
Fluent
German
Basic
Remote only
Primarily works remotely
Experience
- Garancia ParisMedia Buyer & Paid Acquisition Manager - Meta Ads, TikTok Ads & Google AdsFASHION AND COSMETICSApril 2022 - December 2025 (3 years and 7 months)Paris, France[Malt Mission]*Garancia Paris*Managed paid acquisition with a budget of €100K+/month on Meta Ads (Facebook & Instagram), TikTok Ads, and Google Ads for a premium cosmetics brand.Scaled digital revenue by +180% YoY through systematic creative testing, audience segmentation, and full-funnel optimization.Server-side tracking (Meta Pixel + GTM + GA4), weekly ROAS/CAC/LTV reporting on Looker Studio.Managed a team of 3 people + an external agency.
- Hello VirtuosoMedia Buyer - Meta Ads | Infoproducts & Online CoursesEDUCATION AND E-LEARNINGApril 2022 - January 2024 (1 year and 9 months)Paris[Malt Mission]*Hello Virtuoso*Managed paid acquisition campaigns on Meta Ads (Facebook & Instagram) and Google Ads for an online coaching program (piano learning).Implemented retargeting campaigns, created ad scripts, filmed and edited creatives, optimized campaigns, and wrote ad copywriting.Creative testing for Ad Copy & visual creatives.Full-funnel attribution (Consideration / Conversion / Visibility).
- Brennos SuperfoodsE-commerce & Media Buyer - Meta Ads, Google Ads & CRM Klaviyo | SupplementsE-COMMERCEApril 2022 - January 2023 (9 months)Urrugne, France[Malt Mission]*Brennos*Full ownership of the growth stack: Meta & Google Ads paid acquisition, Klaviyo CRM & retention (automated email/SMS flows), Shopify CRO. +25% Customer LTV through segmentation and lifecycle marketing.Rebuilt tracking (GTM server-side + pixel + UTM) for reliable CAC/LTV attribution.Launched products & record seasonal campaigns.Automated Shopify workflows via Make.
Reviews
Emeline
Chilowé
Reviewed on 9/10/2025
Reynold brought a true expert perspective on YouTube: a quality audit, precise advice, directly actionable and perfectly suited to our challenges. His clear and educational approach allowed the team to leave with a concrete roadmap to structure our content and maximize our performance on the platform! Thanks again!
Jean-Marc
PROJET D'EMOTION
Reviewed on 3/13/2024
Reynold perfectly met the need for strategic development on our business's social networks. He implemented effective communication tools among team members and provided consistently relevant and valuable analysis.
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Education
- Bachelor in Digital Communication and Marketing StrategyEGC Brive2018-Stratégie de Communication Marketing sur les Réseaux Sociaux -Marketing de Contenu -Community Management -Branding -Social Media Management