Freelancer profile translated to English.

Description

Freelance Social Media Manager with creative flair and many years of experience

I am a freelance Social Media Manager with over 15 years of professional experience in social media, PR, and digital communication – many of those years on the corporate side and freelance since 2021. I help German and English-speaking B2B and B2C clients position their brands authentically, consistently, and effectively on social media.

My focus areas include building and managing social media channels, strategic content planning, content creation (text, graphics, video), community management, and crisis and conflict communication. I also conceptualize and manage campaigns, contests, and social media events.

Through my many years of experience at Kölner Verkehrs-Betriebe (Cologne Public Transport Authority), I bring extensive expertise from a complex, public-facing environment – including reporting, cross-channel campaigns, consistent brand management, and professional handling of sensitive user inquiries. My profile is complemented by a strong editorial background from the publishing industry and PR experience.

I work in a structured, reliable, and creative manner, think strategically and user-centrically, and place great importance on clear communication – both internally and externally. Thanks to my language skills (German, English, Italian, French) and my diverse industry experience, I am flexible and can quickly familiarize myself with new topics.

Services:

➡ Social Media Strategy & Consulting

➡ Content Creation & Editorial Planning

➡ Community & Conflict Management

➡ Blog & Text Editing

➡ Campaigns, Contests & Event Support

➡ Reporting & Analysis

I look forward to your projects, which I prefer to complete remotely.

Industry field of expertise

Languages

German
Native or bilingual
English
Fluent
Italian
Conversational
French
Basic

Workplace preferences

Remote only

Primarily works remotely

FREELANCE
SOCIAL MEDIA MANAGER
January 2021 - Today (5 years and 6 months)
for German and English-speaking B2B and B2C clients from tourism, medicine, banking, and public transport. Building & maintaining social media profiles. Creation & planning of content / social ads. Community management. Social media consulting. Writing blog posts. Social media event support. Organization of contests.
Social Media Content Creation Community Management Blog posts Editorial Planning Creativity
Kölner Verkehrs-Betriebe AG
SOCIAL MEDIA MANAGER
TRANSPORTATION
March 2014 - December 2022 (8 years and 9 months)
Köln, Germany
Building and maintaining social media channels & blog. Content creation & planning (videos, graphics, texts). Community management / crisis communication. Video project management. Ad placement on FB, IG & YT. Implementation of social media campaigns across all company channels. Organization of contests. Ensuring a consistent brand presence in digital communication measures. Creating reports. Various translations for websites and customer inquiries (ENG, IT, FR). Responding to customer inquiries via other channels (website, email, post).
Kölner Verkehrs-Betriebe AG
PRESS OFFICER
TRANSPORTATION
January 2013 - February 2014 (1 year and 1 month)
Köln, Germany
Writing and photographing for the newsletter of the North-South light rail line. Organization and execution of events for press & residents. Guided tours of subway construction sites. Writing & publishing articles in the intranet.