Freelancer profile translated to English.
Back to original languageAbout Florian
Le Search traditionnel ne suffit plus. En 2026, la bataille de la visibilité se joue sur la capacité de votre marque à être recommandée par les Intelligences Artificielles.
Depuis 2014, j'accompagne la croissance organique des entreprises. En tant qu'expert SEO/GEO, je transforme aujourd’hui vos stratégies pour les aligner sur la révolution du Search Génératif (SearchGPT, Perplexity, Gemini, SGE, Claude).
🧠POURQUOI PASSER AU GEO ?
Les modèles de langage (LLMs) ont radicalement changé la manière dont vos clients cherchent des solutions. Être en première page de Google est un prérequis ; être la source de confiance citée par une IA est le levier de croissance de demain.
💼 MON APPROCHE : LE BUSINESS AVANT LES MÉTRIQUES
Mon objectif n’est pas de vous livrer des graphiques de trafic sans impact, mais de maximiser votre ROI. Chaque action est pensée pour la conversion :
- IA-Authority : Placer vos services et votre marque au cœur des jeux de données utilisés par les LLMs.
- Intégrité sémantique : Structurer votre contenu pour une ingestion parfaite par les robots de nouvelle génération (GPTBot, PerplexityBot).
- Autorité & E-E-A-T : Crédibiliser votre entité pour sécuriser des citations de haute qualité dans les réponses d'IA.
🚀 MES PRESTATIONS "FUTURE-PROOF" :
- Audit de visibilité IA : Analyse de la lisibilité de votre marque par les modèles de langage et détection des opportunités GEO.
- Stratégie de contenus génératifs : Création d’architectures sémantiques conçues pour alimenter les réponses prédictives des IA.
- Netlinking & entités : Acquisition d’autorité ciblée pour lier votre nom à des thématiques "expert" spécifiques.
- Reporting ROIiste : Analyse du trafic issu des IA et de son impact direct sur votre chiffre d’affaires.
Florian Zorgnotti | Redback Optimisation
Ne subissez pas la transition vers l’IA, dominez votre marché. Contactez-moi pour un plan d’action GEO concret.
French
Native or bilingual
Remote only
Primarily works remotely
Experience
- SupernutritionHead of SEO/GEOHEALTH AND WELLNESSJuly 2025 - Today (11 months)Nice, France
Head of SEO & GEO Strategy | Supernutrition.fr (Accelerated Growth & AI Visibility)
Challenge:Propel an underdog in the ultra-competitive supplement industry against established historical leaders.In this YMYL environment where authority (E-E-A-T) is key to survival, I developed a "semantic conquest" strategy aiming to bridge the brand's visibility gap in record time.🚀 6-Month Results:
- Explosive Growth:Increase in organic traffic by +5,000 unique users per month in just six months.
- Strategic Positioning:Gained critical positions on high-conversion potential intent-based keywords.
- Authority Optimization:Strengthened the brand's semantic legitimacy on complex topics (health and wellness).
🎯 Integrating the AI Era (GEO - Generative Engine Optimization)
My current mission goes beyond traditional SEO. The strategic objective for supernutrition.fr is now dominance in generative search results.- AI Ingestion:In-depth work on data structure and semantic clarity to be the reference source cited by ChatGPT (Search), Perplexity, and Gemini.
- "LLM-Ready" Authority:Building a brand profile recognized and recommendable by predictive language algorithms.
- Hybrid Scalability:Deploying a high-performance content strategy combining human expertise and artificial intelligence tools to outperform historical competitors.
Ongoing:The current phase of the mission focuses on the GEO pivot to ensure yesterday's underdog becomes tomorrow's AI-recommended reference. - Early Birds ParisSEO & Link Building ExpertREAL ESTATEFebruary 2025 - Today (1 year and 4 months)Paris, France
SEO & Link Building Expert | Early Birds Paris (High-Performance Real Estate)
Challenge:Break into the ultra-saturated Paris real estate market and dominate high-value queries.Objective:Position Early Birds Paris as the absolute reference in the sector against historical competitors with colossal budgets.1. Top 10 Domination Strategy:
- Authority Link Building:Deployment of a high-quality backlink campaign to establish the site's legitimacy in the Parisian market.
- Real Estate Semantic Cocoon:Surgical structuring of content to precisely meet the search intent of high-end buyers.
2. Strategic Support & Migration (Redesign):
- Redesign Consulting:SEO management of the website redesign to ensure the preservation of existing assets and optimize UX for conversion.
- Technical Mastery:Securing the migration (redirection, URL structure, markup) to transform an aesthetic redesign into a true organic growth lever.
- Business Impact:This SEO enhancement translates into daily qualified lead generation, automating new client acquisition in a sector where each conversion represents a major financial stake.
📈 Results after 10 months:
- Critical Visibility:Top 4 on the ultra-competitive query "chasseur appartement paris" (apartment hunter Paris).
- Top 10 Performance:Secured first-page ranking for "chasseur immobilier paris" (real estate hunter Paris).
- Traffic Explosion:Massive growth of +12,000 unique monthly visitors in less than a year.
Ongoing:Continuing the climb to lock in top positions and anticipate new AI search behaviors. - ExpertimoWordPress Expert & Strategic SEO ConsultantREAL ESTATEFebruary 2022 - November 2025 (3 years and 9 months)Nice, France
WordPress Expert & Strategic SEO Consultant | Expertimo (B2B Redesign & Training)
The Project:Support the national Expertimo network in modernizing its B2B digital ecosystem to optimize recruitment and visibility for real estate agents.1. B2B Web Design & Redesign:
Structural and visual redesign of the B2B platform to improve user experience (UX) and conversion rates.Radical optimization of loading speed and technical performance (Core Web Vitals) to meet current web standards.Development of a flexible architecture to support the network's growth.2. Tactical SEO Consulting:
Occasional interventions on "On-site" optimization: code cleanup, data structuring, and semantic markup.Implementation of a sustainable SEO foundation enabling the site to evolve favorably without immediate reliance on advertising.3. Skills Transfer & Training:
Development of a tailor-made training program for internal teams.Support in upskilling employees in autonomous WordPress CMS management and SEO best practices (copywriting, basic technical management).Implementation of processes to ensure digital consistency and long-term performance.Result:A high-performing, secure, and SEO-friendly work tool, managed autonomously by the Expertimo team.
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Education
- Master Class Certification in Digital MarketingLiveMentor2016
- Advanced Training in Natural ReferencingRanking Metrics2016Formé par Olivier Duffez, leader de la formation SEO en France.
Certifications
- Google for ProfessionalsGoogle2016
- Digital ActiveGoogle2016