Reda Ettabii

Sub-segmentation of acquisition and loyalty strategy

Definition and optimization of target segmentation via Salesforce Data Cloud

Monitoring, analysis, and interpretation of the performance of various marketing levers:

SEO / SEA

Web Analytics (traffic, behavior, conversion)

Digital Acquisition (social ads, sponsored campaigns)

E-reputation (customer reviews, rating platforms, weak signals)

User journey and conversion funnel

Production and distribution of clear reports, customized according to the target audience (Presidency, General Management, Marketing Department, agency network) to ensure a global vision adapted to each stakeholder.

-Provide insights from consumer behavior analysis through (Analytics - Web Listening Tools - Brand Performance Tracking - Monthly Reporting)

-Campaign Analysis & Solution (Display - SEO - SEA)

-Lead monitoring of Ad Hoc studies (Digital Mapping - Product Test - Concept Test - Concept Screening), updating methodology according to desired parameters, summarizing and recommending results.

-Building/improving marketing steering tools.

-Data collection in BI/Analytics and synthesis development (Visualization-Recommendation)

-Monitoring and reflection on data projects.

Creation of mood boards to inform strategic and creative thinking around product launches and brand visual identity.

Production of marketing and commercial reports to analyze product performance (sell-in/sell-out, distributor and consumer panels).

Analysis of brand strength through the study of qualitative and quantitative data (awareness, image, brand perception).

Participation in the implementation of strategic recommendations for optimizing the marketing mix (packaging, offer, communication).

Collaboration with study, sales, and innovation teams to guide product decisions based on market and consumer insights.