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About Reda

Looking for someone who can turn your numbers into performance drivers?
I help you structure your reporting, automate your analyses, and ensure the reliability of your indicators to save time and gain clarity in your decisions.

Trained in management control and passionate about data, I have worked on financial steering and automation missions at Crédit Agricole and on SaaS projects combining Power BI, Excel VBA, SQL, and Python.

What sets me apart: a concrete approach, focused on business understanding and process fluidity.

My goal: to finally have your data work for you ;)
  • French

    Native or bilingual

  • English

    Fluent

  • Spanish

    Conversational

  • Dutch

    Conversational

  • Arabic

    Fluent

Can work on-site
Paris (up to 50km), Lille (up to 50km), Marseille (up to 50km), Bordeaux (up to 10km), Toulouse (up to 50km)

Experience

  • JobAtlas
    Data Analyst / Freelance Management Controller
    HUMAN RESOURCES
    September 2025 - October 2025 (1 month)
    Casablanca, Morocco
    Development of Power BI dashboards for operational performance and budget monitoring.
    Creation of Python scripts for automated extraction and cleaning of HR and financial data.
    Implementation of a relational data model (SQL) to centralize KPIs (recruitment, costs, margin).
    Integration of external APIs for daily dataset updates.
    Automation of weekly reporting and generation of dynamic Excel files via VBA.
    Optimization of processing times and data reliability for management.
    SQL (queries, joins, aggregations) Power BI (DAX, data models, visualizations) Advanced Excel (VBA, dynamic formulas, automations) ETL / Data Cleaning (Python & Pandas) API & data integration (REST, JSON)
  • Groupe bancaire français (confidentiel)
    Financial Control
    BANKING AND INSURANCE
    September 2024 - August 2025 (11 months)
    Île-de-France, France
    Automation of two critical financial processes (VBA + Power Query), one of which reduced processing time from 4 days to 1 hour. Design of dynamic dashboards for operational monitoring and management reporting (Excel / Power BI). Structuring of performance indicators and creation of automated budget monitoring models. Digitization and updating of internal procedures for better team adoption. Training and support for users in adopting new tools. Improvement of reporting data reliability and participation in monthly closing analyses. Contribution to the mapping and control of operational risks.
    Power BI Advanced Excel / VBA Financial reporting Management control Process automation Data analysis
  • Horus
    Freelance Financial Automation Consultant
    SPORTS
    July 2024 - Today (1 year and 11 months)
    Málaga, Spain
    Automated budget monitoring and analysis of variances between forecast and actual. Modernization of financial dashboards via Excel (Pivots, advanced formulas) and Power BI. Participation in monthly and annual closings: provisions, accrued expenses, data consolidation. Reliability of accounting and analytical data on Sage and Pennylane. Contribution to the digitization and automation of management processes within the CFO's office. Development of automated performance reports for management and operational managers.
    Process automation Power BI SQL / Python Data Automation Dashboarding & KPIs Business intelligence

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Education

  • Bachelor’s Degree in Business Administration – Accounting, Finance & Management Control
    Sorbonne Paris Nord
    2025
    Comprehensive training in financial accounting, management control, taxation, corporate finance, and performance analysis. Modules included: advanced accounting principles (French GAAP & IFRS), financial statement consolidation, portfolio management, corporate taxation, budgeting and forecasting, and audit methodology. Strong focus on data-driven decision-making through tools such as Excel VBA, Power BI, and SQL. Acquired proficiency in cost accounting, variance analysis, performance indicators (KPIs), and business process optimization. Also trained in project management (Scrum, WBS, Gantt), quality management (ISO, SIPOC, Pareto), and strategic analysis for managerial decision-making.

Skill set

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