About Razarutheen
What do I do?
I turn brand pages into communities people actually want to be part of.
From product lauch campaigns to data-driven influencer strategies, I've grown 30K+ communities, tripled organic reach, and consistently turned engagement into measurable business results - across health-tech, e-commerce, and relocation brands.
What makes me different?
I can create a content and explain in a data report why it worked. I'm both creative and analytical, that's what lets me build strategies that don't just look good, but actually grow brands.
Here's what I bring to a team:
📲 Social media strategy & content production (ideation to publishing)
🤝 Community management & engagement (30K+ followers managed)
🎯 Influencer identification, negotiation & campaign direction
📊 Performance analysis & ROI optimization
💌 CRM & customer engagement (95%+ satisfaction rate)
🔧 Hands-on across the full Zoho One ecosystem (CRM, Campaigns, Projects, Flow) - built automation workflows, email cadences, and IMAP setups from scratch, handled data migration, and managed projects end-to-end, bridging the gap between marketing and operations
Let's talk...
English
Native or bilingual
Hindi
Fluent
Tamil
Native or bilingual
French
Conversational
Can work on-site
Paris (up to 30km)
Experience
- Your Friend in ParisMarketing Operations Consultant & Video ProducerCONSULTING AND AUDITSApril 2026 - Today (2 months)Paris, FranceBuilt and optimized Zoho CRM workflows and automation, improving lead routing, follow-ups, and internal processes, resulting in faster response times and better pipeline visibility.Designed and implemented sales cadences and follow-up sequences within Zoho CRM, ensuring consistent lead nurturing and improving conversion efficiency.Integrated Zoho CRM with tools like email platforms and internal systems, enabling seamless data flow and reducing manual data entry across teams.Structured and maintained CRM data architecture (segmentation, fields, pipelines), improving data accuracy and enabling more actionable insights for the team.Produced and edited video content aligned with CRM insights, using performance data to refine formats and boost engagement by 40% across platforms.
- Your Friend in ParisSocial Media and Content creatorCONSULTING AND AUDITSOctober 2025 - April 2026 (6 months)Paris, FrancePresent Produced and managed content across all platforms, boosting reach and visibility by 35%.Wrote and refined articles and newsletters, increasing subscriptions and CTR by 25%.Designed visuals and edited videos, strengthening brand consistency and driving 40% higher interactions.Managed Meta Ads campaigns, optimizing performance and generating 28% more qualified leads.Led expansion to Reddit with new content formats, improving community interactions by 20%.
- Circular ringGrowth and Community ManagerHEALTH AND WELLNESSJuly 2024 - January 2025 (6 months)Paris, FranceManaged influencing outreach and negotiations, securing partnerships and raising brand visibility by 20%.Scheduled and managed content on Instagram, TikTok, and YouTube, increasing engagement by 30%.Collaborated with 75+ influencers, including high-profile creators, to drive awareness and growth.Orchestrated UGC and influencer campaigns, producing a 20% increase in community interactions.Developed and executed social campaigns achieving 33% growth and improved retention.
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Education
- Masters in Digital & Data MarketingNeoma Business School