About Raul
Spanish
Native or bilingual
English
Fluent
Catalan
Conversational
Experience
- NEMAGIK
On Malt
AI Integration for ISBN book searchE-COMMERCEMarch 2026 - April 2026 (1 month)AI Integration for bibliographic search by ISBN · NemagikNemagik is a marketplace app for buying and selling used books. When a user lists a book, they scan the ISBN so the app automatically retrieves the title, author, publisher, language, synopsis, and category.Its previous system, based on Google Books, frequently failed with Spanish books, old editions, or small publishers. The challenge was to find a reliable solution for any book, regardless of its popularity or age.I designed an architecture based on a language model with real-time web search. The model searches for the ISBN online and returns the data in a structured JSON, ready for the backend in Laravel. Several models were evaluated, and the most cost-effective and accurate one was selected.The core work was the design and iterative validation of the prompt, with precise rules for each field. The synopsis is extracted from official sources according to the language: Casa del Libro for Spanish, Amazon or Goodreads for English. If an official synopsis is not found, it returns null. It never generates content.The result was documented in a complete technical brief for the development team, including the API call ready for implementation, error cases, and recommendations for cost optimization through ISBN caching. - Daily Media, S.L.
On Malt
Overall evaluation of conversion rate improvement and qualified audience for the online store 'La Tienda En Casa' and presentation of an improvement proposal.January 2024 - January 2024Madrid, EspañaEvaluation of:User journey from entry to purchase.Structural drivers for optimizing user experience (mobile and desktop).Objection eliminators.Abandoned cart recovery strategies.Lead capture.Automated email flows.Ad campaigns for cart recovery, hot and warm traffic. - cocinasTúConstruction and scaling, sales funnels, email flows...E-COMMERCEMarch 2021 - Today (5 years and 3 months)Madrid, Spain- Construction from scratch- Platform management from scratch- Logo and corporate image- Blog- Upselling systems,- Email flows- Retargeting on Facebook ads
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Education
- Master in Coaching accredited by the ICFDarte Human & Business School2023Formación completa en Coaching avalada por la universidad de Cartagena y la ICF y la ASESCO. Proyecto de especialización en coaching empresarial con el fin de darte el mejor servicio.
- Upscale E-commerce ProgramConsultoría.io2020Escalado de tiendas online. - Conociendo a tu audiencia. - Conociendo a tu competencia. - Copyrriting. - Drivers estructurales de una tienda online. - Eliminación de objeciones de venta o contratación. - Sistemas de Upselling. - Email marketing, email retargeting, flujos automáticos, campañas estacionales y discrecionales. - Marketing con influencers. - Sistemas de embajadores. - Facebook y Google Ads, ads retargeting. - Gestión de soporte y postventa.