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Raffael MartinRM

Raffael Martin

PMI & Value Creation / Strategie & Umsetzung

€1,200/day
Köln, DE
8-15 years

Average response time: 1 hour

About Raffael

Interim manager and consultant with 10+ years of post-merger integration experience,
specializing in operating model design and target operating model (TOM) development.
I combine process optimization and IT/system understanding to deliver measurable
value creation and efficiency gains, and to build scalable structures, drawing on both
consulting and hands-on executive roles.
  • German

    Native or bilingual

  • English

    Fluent

Can work on-site
Köln (up to 50km), Berlin (up to 50km), München (up to 50km), Düsseldorf (up to 50km), Hamburg (up to 50km)

Experience

  • R.Martin Unternehmensberatung
    Freelancer
    CONSULTING AND AUDITS
    January 2025 - Today (1 year and 5 months)
    Köln, Germany
    I take on consulting and interim mandates with a clear focus on delivering implementation-driven results. This is grounded in several years of experience in operational and strategic interim roles, as well as broad project work across the entire value chain. Typical areas of engagement include performance programs, scaling, reorganizations, post-merger integration, and commercial & operational excellence. I particularly enjoy working with family offices and private equity investors, confident in portfolio logic and well-versed in pace and reporting requirements. My strength lies in quickly creating structure, prioritizing initiatives, taking ownership, and delivering outcomes.
    Interim Management Post-Merger Integration Value Creation Consulting
  • valantic Management Consulting GmbH
    Senior Advisor (Freelancer)
    DIGITAL AND IT
    January 2025 - Today (1 year and 5 months)
    Köln, Germany
    Growth support for an HR SaaS provider: Identified 14 growth initiatives by analyzing the organization, processes, go-to-market strategy, and PMI readiness.

    Customer support optimization for a leading online pharmacy: Improved customer satisfaction by redesigning the customer journey. Reduced external call-center costs by >30% through the use of AI.
    B2B SaaS Post-Merger Integration E-Commerce Customer Experience Value Creation
  • Weltbild D2C Group GmbH/ Droege Group
    Chief Commercial Officer (CCO) ad interim
    E-COMMERCE
    January 2023 - December 2023 (1 year)
    Berlin, Germany
    Tasks:
    • Management of Marketing, Sales & M&A with full revenue responsibility (€500m)
    • Led 11 Marketing Directors
    • Acquisition and integration of new companies
    • Redefining Target Operating Model for Turnaround
    • Process Optimization to increase efficiency and reduce costs
    Main achievements:
    • Acquired and restructured three insolvent companies and led their turnarounds.
    • Launched a hybrid shopping app, increasing user activity by 70%.
    • Optimized performance marketing channels to improve budget efficiency.
    • Expanded email marketing automation, driving +46% YoY revenue.
    • Lifted shop conversion rate by 14% through A/B testing and UI/UI improvements.
    Post-Merger Integration Interim Management Company Building Target Operating Model Operations Management

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Education

  • M.Sc. Management
    Universität Mannheim
    2015
    Major: Corporate Finance, Management & Entrepreneurship, Final Grade: 1.6 Master's Thesis in SME Research & Business Succession Study Abroad Semester at ESSEC Business School, Paris
  • B.Sc. International Business
    Masstricht University
    2011
    Major: Finance, Final Grade: 1.3, „Cum Laude“ Top 3% Participation in the "MaRBle Programme" (Research program for the top 20 finance students) Study Abroad Semester at the University of Florida, Warrington College of Business Administration

Skill set

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