Freelancer profile translated to English.
Back to original languageAbout Rafa
SEO Growth Consultant with over 15 years of experience. He has worked with brands such as Jazztel, H10 Hotels, Santalucía, Abanca, and Sesame HR. Rafa stands out for his direct focus on growth and results, combining SEO strategy with automation, content, and advanced analytics. His ability to identify business opportunities and prioritize high-impact SEO actions makes him a valuable asset.
In addition to his client work, he provides personalized mentoring, actively participates in private training sessions, and leads automation initiatives to scale prospecting, link building, and competitor analysis processes. His approach goes beyond traffic: he aims for SEO to directly impact sales and customer acquisition.
Spanish
Native or bilingual
Catalan
Native or bilingual
English
Conversational
Remote only
Primarily works remotely
Experience
- Rafa VillaplanaSEO Growth ConsultantE-COMMERCEJune 2024 - Today (2 years)Valencia, SpainDo you need to increase your search engine visibility and boost your business sales? Discover the services I offer as an SEO Growth Partner.1- SEO Growth Partner: As your SEO Growth Partner, I guide your company to identify growth and development opportunities, with a clear objective: to increase your business sales.2- SEO Consulting: SEO consulting is a service designed for companies that want to adjust their web positioning strategies or simply need punctual advice to improve specific aspects of their website.3- SEO Audit: The SEO audit service involves a detailed analysis of the various factors influencing a website's organic positioning (crawling and indexing, content analysis, performance and usability, external factors analysis).4- 1:1 Mentoring: I will guide you from start to finish, from basic concepts to the most advanced SEO techniques for optimizing your project.
- Sesame HRHead of SEOHUMAN RESOURCESMay 2024 - June 2025 (1 year and 1 month)Valencia, Spain1- International Expansion and SEO Development Strategy:+Actively participate in the company's international expansion strategy, identifying SEO opportunities and challenges in different markets.+Plan and develop global On-page and Off-page SEO strategies, managing current markets and preparing for international expansion in various languages.+Collaborate on strategic projects with other departments: PR, Social, Events, Social Selling.+Participate in defining strategies for launching new products and features.+Analyze and create department and market reports for strategic decision-making.2- Objective Definition and Fulfillment:+Establish and ensure the achievement of monthly, quarterly, and annual objectives, as well as the execution of SEO campaigns within established timelines and budgets.+Improve the department's focus through continuous auditing and process improvement, setting clear goals and guidelines to achieve maximum performance.3- Leadership and Strategic Support:+Lead and supervise the current team of SEO specialists, in-house copywriters, and technical SEO specialists for different markets and projects.+Provide individualized support to each specialist in developing On-page and Off-page strategies adapted to the project's maturity in their respective markets.+Align strategies and actions proposed by SEO specialists for each market, ensuring coherence and focus with the company's global objectives.+Supervise and validate content calendars with specialists, aligning with stakeholders such as Inbound Marketing, Product Marketing, Brand & Coms, and Sales.4- Team and Work Environment Management:+Manage the team, including hiring, development, and performance processes, to facilitate the department's continuous growth.
- Premium Leads S.L. | Grupo VocentoSenior SEO ManagerAUTOMOBILEAugust 2016 - April 2024 (7 years and 8 months)Corunna, Spain1- Analyze new verticals and identify business viability:- Keyword research to evaluate business volume- Competitor analysis to rule out entry barriers- Brand defense analysis- Projection of lead/sales volume2- Lead and execute SEO strategies- Keyword research to analyze searches for the market niche (Ahrefs, Semrush, Sistrix)- Define the SEO architecture of websites- On-Page SEO optimization (Screamingfrog)+Title+Metadescription+Content headings (H1, H2...H5)+Structured data markup+WPO (Javascript, CSS, Cache, GZIP/DEFLATE Compression)+Core Web Vitals (GTMetrix/WebPageTest/PageSpeed)+Sitemap+Robots.txt3- Plan and execute link building strategy to increase website authority:- Competitor analysis to reduce the gap- Link building to increase brand authority through branding- Investment in media of the same themes (blogs, magazines, newspapers, etc.)- Link indexing4- Project analysis and monitoring to evaluate its evolution- Search Console- Google Analytics- Log Analyzer- Proranktracker5- SEO report preparation6- Collaboration and communication with the Marketing department
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Education
- Google Analytics for Beginners CCNA Cisco Google Analytics Individual Qualification SEO Manager Certification Advanced Google AnalyticsGoogle Analytics for Beginners CCNA Cisco Google Analytics Individual Qualification SEO Manager Certification Advanced Google Analytics