Freelancer profile translated to English.
Back to original languageAbout Rafael
Digital specialist with solid experience in programmatic advertising and knowledge in search and social, currently at IKI Group. I combine strategy, analysis, and activation to maximize the performance of digital campaigns in a constantly evolving advertising ecosystem. My career includes managing programmatic campaigns for leading brands such as Lego, Decathlon, Dyson, Amazon, Johnson & Johnson, and Warner Brothers, developing innovative and data-driven solutions. Previously, at IPG Mediabrands, I honed my skills in DCO as a Programmatic Creative Developer and evolved towards a comprehensive approach as a Trader. Passionate about optimizing results and adding value through advanced digital strategies.
Spanish
Native or bilingual
German
Conversational
English
Native or bilingual
Can work on-site
Madrid (up to 50km), Salamanca (up to 50km), Zaragoza (up to 50km), Barcelona (up to 50km), Ciudadela (up to 50km)
Experience
- IKI GROUPDigital Specialist (Head of Programmatic for SIMYO)October 2024 - Today (1 year and 8 months)• Lead of programmatic strategy and DV360 execution for SIMYO, driving a 10% YoY CPA decrease and created higher client adoption of advanced and AI-driven targeting solutions.• Trusted advisor to clients, translating marketing objectives into actionable DV360/AMZ DSP strategies and identifying upsell opportunities.• Increment agency's profit margin with this client by 10%
- KINESSO (IPG Mediabrands)Programmatic Trader & Addressable Strategy ExecutiveJanuary 2022 - October 2024 (2 years and 9 months)• Managed multimillion-euro programmatic portfolios across all Europe and Asia with clients from retail, tech, and pharma verticals, optimizing spend efficiency and CPAs via DV360, Amazon DSP, TTD and other DSPs such as Teads, Xandr, Adform.• Delivered quarterly business reviews and presented insights to executives, contributing to a 30% YoY growth in client spend (Over 100% growth in the Lego Account).• Designed and delivered comprehensive training for new interns on programmatic best practices across 10+ accounts.• Launched omnichannel campaigns across Europe for Nicorette, Johnson & Johnson (Kenvue), implementing drive-to-store studies through DOOH Mupis, which led to a nomination for the TTD Awards in London. And won the "Best Use of Programmatic in Branding" award at the IX Programmatic Advertising Awards, organized by Periódico PublicidAD.
- IPG MediabrandsProgrammatic Creative DeveloperPRESS AND MEDIAJanuary 2021 - January 2022 (1 year)• Led the strategic conceptualization and technical development (HTML5/CSS/JS) of Dynamic Creative Optimization (DCO) assets to maximize campaign performance and results for major brands.
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Education
- Digital Master's in Business Administration (DMBA)ISDI2023Digital Master's in Business Administration (DMBA)
- Bachelor's in Fine ArtsUniversidad Francisco de Vitoria2021Bachelor's in Fine Arts