RAFreelancer profile translated to English.
Back to original languageAbout Rafael
I am Rafael Arellano, a web designer and specialist in branding, social media, and local SEO with over 6 years of experience helping small and medium-sized businesses build their digital presence from scratch.
I have developed WordPress websites for businesses in various sectors—beauty centers, English academies, dog kennels, music schools, and online stores—combining functional design, positioning strategies, and a coherent visual identity.
As a community manager and digital consultant, I manage campaigns on Meta (Facebook and Instagram) and YouTube, applying strategies focused on visibility, conversion, and brand growth.
I also have experience in local SEO, successfully positioning businesses in the top Google Maps results (like the beauty center SPA MB BCN, with over 250 reviews and a prominent presence in Barcelona).
My goal is to offer complete digital solutions: from the visual concept to the final positioning, with a professional, transparent, and measurable results-oriented approach.
💡 Specialties:
WordPress Web Design
Branding and Visual Identity Development
Community Management and Meta Ads
Local SEO and Google Business Profile Optimization
Image Editing (background removal, product, social media)
Music Production for Audiovisual Content
Spanish
Native or bilingual
English
Conversational
Catalan
Fluent
Can work on-site
Barcelona (up to 30km)
Experience
- Spa MB bcn,S.LLocal SEOHEALTH AND WELLNESSApril 2020 - November 2025 (5 years and 7 months)Barcelona, Spain
Project: Local SEO – Spa MB BCN S.L.
Role: Local SEO Specialist and Business Profile ManagementPeriod: 2018 – Present | Barcelona, SpainTasks and responsibilities
Complete creation and optimization of the Google Business Profile (formerly Google My Business).Configuration of categories, hours, photos, services, geolocation, and links to the official website.Implementation of local SEO strategies to rank keywords such as “facial cleansing in Barcelona”, “waxing”, and “beauty center Barcelona”.Management of reviews and customer service through Google, maintaining consistent communication with the brand identity.Design of photographic and visual content optimized for local searches (images with georeferenced metadata).Monitoring of metrics through Google Business Insights, adjusting strategies based on data from views, calls, and clicks.Coordination with the corporate website and social media to reinforce local authority and brand consistency.Results achieved
Positioning in the top 3 of Google Maps local search results for key searches like “facial cleansing Barcelona”.Reach of over 29,000 views on Google Maps (current profile data).Average rating of 5 stars with over 250 positive reviews, highlighting professional service and quality.Sustained increase in bookings and direct calls from the profile due to continuous optimization and regular posts.Consolidation of a solid and recognizable online reputation in Barcelona's wellness sector. - Spa mb bcn,S.LCommunity Manager, Branding and Web DeveloperHEALTH AND WELLNESSJanuary 2018 - Today (8 years and 5 months)Barcelona, SpainProject: Spa MB BCN S.L.Role: Community Manager · Branding Strategist · Web DeveloperDuration: 2018 – PresentLocation: Barcelona, Spain
Main Responsibilities
Complete web design and development:Creation of the official website on WordPress, optimized for SEO and loading speed.Implementation of responsive design, UX/UI structure oriented towards customer experience.Integration of booking forms, online chat, and connection with social media.Visual Identity Management (Branding):
Creation of the logo and coherent graphic line for web, social media, and printed materials.Development of color palette, typography, and brand visual guides.Community Management and Digital Marketing:Planning and management of strategies on Facebook, Instagram, and Meta Ads.Creation of visual content (photography, design, short video editing) aligned with the spa's identity.Post scheduling, customer interaction, and weekly metric analysis.SEO Optimization and Local Positioning:
Configuration of Google My Business and optimization of specific keywords (“spa Barcelona”, “relaxing massages”, etc.).Implementation of on-page strategies (meta tags, H1-H3 structure, internal links).Technical Support and Continuous Maintenance:Plugin and web security updates.Performance monitoring and analysis with Google Analytics and Meta Business Suite.Troubleshooting and constant interface improvements.Results
Increase in organic web traffic by over 150% since 2019.Sustained growth of the social media community, exceeding 15,000 followers on Facebook and Instagram.Constant generation of bookings and direct contacts through the website.Consolidation of a solid brand identity recognized in the local wellness sector.Notable increase in customer retention thanks to personalized campaigns and coherent digital presence. - zoe lenguaje scoleBrandingEDUCATION AND E-LEARNINGDecember 2017 - February 2018 (2 months)Barcelona, SpainProject: Zoe Language SchoolRole: Branding Designer · Visual Identity StrategyPeriod: 2017 – 2018 | Barcelona, Spain
Tasks and responsibilities
Creation and development of the academy's complete visual identity: logo, institutional colors, typography, and graphic style.Coherent design applied to printed materials, interior signage, corporate stationery, and digital content.Definition of the brand manual and visual guide to maintain consistency across all communication channels.Advising on the visual ambiance of the physical space, reinforcing a sense of trust and professionalism for students and parents.Adaptation of the brand to digital platforms: social media, website, and Google Maps profile.Supervision of institutional photography and visual content aligned with the center's educational philosophy.Results and achievements
Consolidation of a professional and modern image, conveying approachability and educational trust.Increased local visibility of the academy in searches related to “English school in Nou Barris”.Visual uniformity achieved in digital and printed materials, improving brand perception.Direct contribution to the school's positive positioning reflected in reviews (4.7★)
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