Freelancer profile translated to English.

Description

I am working on a topic that is profoundly transforming communication: how a company's reputation is built, disseminated, and stabilized in the age of algorithms and artificial intelligence.

I lead ACCIO-CAB, a consulting firm specializing in public relations and economic intelligence, where we assist companies, brands, or organizations with issues of authority, credibility, and sustainable visibility. My approach is not limited to generating media coverage but focuses on what remains, aggregates, and becomes a reference over time.

It is within this framework that I designed ALGOPRESS™, a methodology for measuring digital and media reputation, designed to analyze how a brand is understood and represented by the media, but also by generative AI systems that now synthesize information.

After experience at Dentsu Consulting on reputation and transformation issues, I am now exploring the convergence of public relations, SEO, AI, and strategic storytelling.

My core subject: how to prevent algorithms from writing brand reputation for them!

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Remote only

Primarily works remotely

Relations Presse & Conseil
Founder
PRESS AND MEDIA
March 2018 - Today (8 years and 3 months)
Paris, France
Strategic thinking and development of PR recommendations for: VISTAPRINT, Gopuff, Coca Cola, La Fourche, Artisans du Monde, 58 Facettes, La Mut', GUM, EX'IM, the Chamber of Real Estate Diagnosticians FNAIM, La Semaest, Edumoov, Kidiquest, Bloom at Work, Shooting Box, Sayya, Streamglish, Swish, Théo Bébé, Eurecab

Implementation of PR strategies:
- creation of press tools (press kit and press releases, invitations, events, press breakfasts, etc.)
- Compilation of qualified press lists
- Development of follow-up arguments to engage journalists
- Active follow-up with key contacts by sector
- Monitoring of sector news and strategic thinking for developing cross-functional topics
- Setting up editorial calendar monitoring
- Organization and follow-up of Press actions
- Setting up and logistical follow-up of interviews
- Sending of reporting at the end of the month, including mission progress and results
consulting Communication Strategy Corporate Strategy Public Relations Writing Strategic Thinking
Dentsu Consulting
Consulting Director - Manager
CONSULTING AND AUDITS
August 2016 - April 2018 (1 year and 9 months)
Paris, France
Dentsu Consulting is the consulting entity of Dentsu Aegis Network dedicated to supporting General Management and Marketing, Communication, and Digital departments.

The turbulent environment in which we operate, combined with the rapid pace of technological evolution, leads companies to rethink how they express and measure their value.
I have thus helped my clients develop and protect the value of their business through 2 levers: reputation and sustainability.
Reputation is the sum of awareness and image. It is expressed today across all channels and to all audiences.

Sustainability means still being here tomorrow... and in great shape.
It requires innovation at all levels and the mobilization of all stakeholders.

My Client References: Centre Pompidou, Tribunal Monsanto, La Semaest, Piscines Magiline, Côté Thalasso, Culligan, Hines Real Estate Group, Banimmo, Nexity, SFAM, La Métropole du Grand Paris, Yves Rocher etc.
Communication Strategy Public Relations Consulting Team Management
VILLAGE RP
Associate Consulting Director
CONSULTING AND AUDITS
August 2007 - August 2016 (9 years and 1 month)
Paris, France
MISSIONS:
- Participation in the agency's development
- Development and presentation of strategic PR recommendations
- Management of a client portfolio: briefing, anticipation & analysis of client needs, development and implementation of annual non-media communication plans
- Operational monitoring of public relations actions and event projects (press conferences, conventions, press trips, public events, blogosphere actions, etc.)
- Management of strategic meetings and bi-monthly client reporting
- Management of the Audiovisual Media Unit and Strategic Watch (Crisis Communication Option)
- Quantitative and qualitative analysis of press coverage
- Writing/validation of press kits and releases
- Management of 5 employees

LIFESTYLE CLIENTS: Biocoop; Les Aparthotels ADAGIO; NANA; Société Générale; Shoptimise; Apicius; Bookelis; Electronic Arts (EA Maxis / The Sims); Namco Bandai etc.

WELL-BEING/HEALTH CLIENTS: Les centres Thalacap, Groupe E-Swin, La Société Thermale de La Roche Posay; Miramar Crouesty; CoachClub.com etc.

CORPORATE CLIENTS: Le Forum Mondial des Droits de l'Homme; People&Baby; Crèche pour Tous; Naming/branding agency Nomen; Market research institute Promise Inc.; Equancy; AFOM (French Agency for Mobile Operators); Ludwin Group; Twenga etc.
Consulting Communication Strategy Public Relations Team Management