About Rachael
Hello, I'm Rachael — B2B/B2C Marketing Director turned entrepreneur, with 15+ years of experience building marketing & growth strategies for tech, SaaS, femtech/sextech & e-commerce.
After leading marketing at two high-growth startups — Pictarine (B2C, $15M revenue) and Front-Commerce (B2B SaaS, +30% pipeline YoY) — I founded my own ecosystem of digital brands. This gives me a rare dual perspective: the mindset of a founder and the operational discipline of a marketing leader.
What can help you with?
Strategic Marketing & Go-to-Market
- Brand platforms, positioning, messaging frameworks
- GTM strategy for SaaS, tech and wellness companies
- Audience segmentation, product-market fit, roadmap alignment
Content & Editorial Strategy (English + French)
- SEO articles, thought-leadership, white papers
- Website/landing page copy, email sequences, UX content
- Editorial content for founders, tech companies & wellness brands (long-form & short-form, social media)
- Branding content
Paid Acquisition & Performance
- Google Ads, Meta Ads, LinkedIn Ads, Apple Ads (From campaign & asset creation to optimisation)
- Full-funnel acquisition mapping (AARRR)
- CRO, retention, lifecycle automation
Founder-level consulting
- Fractional CMO support
- Audits, optimization plans & strategic marketing roadmaps
- Scaling content + acquisition efficiently
Why work with me?
International experience: U.S., UK, Spain, Italy, France
B2B SaaS + B2C growth expertise: I’ve led SEO, PPC, CRO, ABM, ASO, CRM and lifecycle strategies at scale.
Cross-disciplinary marketer: strategy + execution, no silos.
Native English, bilingual French
Founder mentality: efficiency, clarity, ROI.
Tech + wellness expertise where nuance, rigor, ethics, and strong narratives matter.
Need examples?
White papers, GTM plans, campaigns, editorial & SEO content... I’m happy to share previous work upon request.
English
Native or bilingual
French
Native or bilingual
Can work on-site
Toulouse (up to 50km)
Experience
- Mantra
On Malt
Création de contenu éducatifSOFTWARE PUBLISHINGJanuary 2025 - February 2025La rédaction d'un cours pédagogique en cyber-sécurité. Le contenu faisait partie d'un portail d'apprentissage en ligne utilisé à la fois pour informer les prospects et générer des leads. - Front-CommerceHead of MarketingSOFTWARE PUBLISHINGJune 2021 - July 2024 (3 years and 1 month)Toulouse, France- Developed and executed strategic marketing initiatives to increase product awareness, generate leads, including targeted paid & ABM campaigns.- Designed & implemented a content strategy, based around informative content & thought leadership- Cultivated brand identity, positioning and messaging, whilst maintaining consistence across all channels.- Collaborated closely with sales & product teams to ensure alignment.- Created sales presentations and product documentation to enable effective communication to prospects and customers.- Conducted market research to identify trends, competitors, customer needs and new target audiences.- Planned & executed go-to-market strategies for new launches & releases.- Identified opportunities & created value propositions tailored to different segments, verticals, and personas.- Managed and allocated the marketing budget effectively.- Built and led a collaborative team to achieve strategic objectives.
- PictarineGrowth ManagerSOFTWARE PUBLISHINGSeptember 2016 - February 2021 (4 years and 5 months)Toulouse, FranceScalable Revenue Growth: Led acquisition and retention strategies that scaled annualrevenue from $5M to $15M over a four-year period. 250k MAU in 2021.Performance Marketing: Managed a high-scale monthly media budget of $500K,achieving a 35% improvement in ROAS through continuous multivariate testing.Unit Economics Optimization: Increased Customer Lifetime Value (LTV) by 12% bylaunching personalized lifecycle programs and automated engagement campaigns.User Acquisition: Expanded organic reach to 1.4M monthly Pinterest views while boostingapp downloads by 15%.Operational Leadership: Built and managed a cross-functional team of 5, automating 90%of retention marketing operations.
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Education
- Bachelor of Arts (Hons) Fashion Merchandise ManagementUniversity of Westmisnster2009The Fashion Merchandise Management BA (Honours) at the University of Westminster covers the business side of fashion across 4 years. The course covered essential topics like fashion marketing, consumer behaviour, buying and merchandising, visual merchandising, branding, entrepreneurship and sustainability. The programme aims to develop students' understanding of fashion business operations, market trends, and sustainable practices. It also teaches them practical skills through industry projects and work placements during the entire 3rd year of the course. Graduates are prepared for diverse careers in fashion buying, merchandising, marketing, and management roles.
- Foundation in Art (BTEC)Stamford College2005The BTEC Foundation Diploma in Art and Design is a vocational qualification for students aged 18 and over in the UK. It provides a comprehensive introduction to art and design. This one-year course is very practical and helps you develop creative skills and build a portfolio for university or work in art. The course covers drawing, mixed media, research and contextual studies, taught through workshops and studio projects. Upon completion, students are able to pursue a BA degree in Fine Art or other creative subjects, or to enter employment in the art and design industry.
Certifications
- Practicien en SexothérapieEFPP2024