Freelancer profile translated to English.

Description

I am a digital marketing consultant and community manager with over 5 years of experience helping entrepreneurs and small businesses build their digital presence and convert it into real customers.

I specialize in content strategy for Instagram, social media management, digital branding, and Meta Ads campaigns. My approach goes beyond just publishing content: I work on the complete digital business structure, from setting up Meta Business Manager to the editorial plan and advertising.

I am Argentinian based in Barcelona, which gives me a broad perspective of the Spanish-speaking market in both Spain and Latin America.

My way of working always starts with a real diagnosis. Before executing, I understand the business, the ideal client, and the objectives. This way, every action has direction and purpose.

If you are looking for someone to manage your social media with strategy, visual coherence, and a focus on results, I am available to collaborate.

Industry field of expertise

Languages

Spanish
Native or bilingual
Catalan
Basic
English
Basic

Workplace preferences

Can work on-site

Barcelona (up to 50km)

La Docta Latinos
Digital Marketing and Performance Specialist
January 2023 - January 2025 (2 years)
Management and optimization of Paid Media campaigns on Meta Ads and Google Ads. Analysis of performance KPIs (CTR, CPC, conversions) to optimize campaigns and audiences. Tracking user behavior on e-commerce and improving web navigation. On-page SEO optimization for PrestaShop e-commerce. Development of marketing reports and results analysis. Coordination between marketing, sales, and product teams.

Digital growth strategies and commercial support. Development of seasonal campaigns and strategic promotions. Influencer marketing management and collaborations with creators. Design and execution of strategic giveaways aimed at engagement and audience growth. Inventory and sales behavior analysis to design campaigns focused on stock rotation. Activation of digital campaigns to boost visibility and sales of products with high inventory volume. On-page SEO optimization of digital content and product pages, aimed at improving visibility, search engine positioning, and qualified traffic acquisition.
Panamericana Group
Social Media Manager & Digital Catalog Manager
RETAIL (LARGE RETAILERS)
October 2022 - December 2024 (2 years and 2 months)
Barcelona, Spain
Management of the company's social media, creation and updating of the digital product catalog, and design of images to facilitate product presentation and sales by the commercial team.
Social Media Content Marketing Graphic Design Catalog Management Canva
Amoblamiento Interior
Digital Marketing and Social Media
January 2019 - January 2023 (4 years)
Development of visual identity and digital brand strategy. Content management and strategy on social media. Production of visual and audiovisual content. Management of advertising campaigns on Meta Ads. Audience segmentation and campaign optimization. Collaboration with influencers and promotional actions. Metrics analysis for content and performance optimization. Outstanding results: Growth of the digital community from 0 to over 13,800 followers in 4 years, with limited advertising investment. Development of an active community with sustained organic engagement. Digital brand positioning and consolidation of its presence on social media.