Freelancer profile translated to English.

Description

Senior leader in technology and data, specialized in enabling high-confidence decision-making at scale through well-designed data products and the application of generative AI.

I have built my career by constructing and evolving data-intensive platforms within complex organizations, with a constant focus on how people actually consume information, trust it, and act upon it. My work sits at the intersection of data, product thinking, and organizational behavior, prioritizing usability and reliability without losing sight of technical innovation and its ability to enable better solutions.

As data platforms in my environments reached maturity, my focus naturally expanded to enabling AI and applying generative AI. Over the past two years, I have led practical initiatives integrating GenAI into real-world workflows, enabling teams to work faster and think better, without compromising trust, governance, or signal quality.

My current experience focuses on connecting generative AI with structured data, designing the necessary context, semantics, controls, and operating models for AI-assisted systems to produce reliable, explainable, and secure business outcomes.

Industry field of expertise

Languages

Catalan
Native or bilingual
Spanish
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Barcelona (up to 50km)

Scopely
Dir., Analytics Engineering - Monopoly Go!
ENTERTAINMENT AND LEISURE
October 2024 - April 2026 (1 year and 6 months)
Barcelona, Spain
• ● Led the evolution of a large, business-critical data platform from "working" to reliable, scalable, and AI-ready.
• ● Re-architected analytics around domain ownership, reducing dependencies and improving reliability and accountability.
• ● Redesigned data consumption using Hex, cutting exploratory analysis effort by 30–70% and increasing self-serve decision support.
• ● Implemented data observability as an operating model, shifting teams from reactive incidents to proactive reliability.
• ● Introduced structured use of GitHub Copilot to scale documentation, testing, and semantic models with system growth.
• ● Built the foundations of a Context Warehouse, preparing structured data, metadata, semantics, ownership, and usage signals so LLMs can operate with high-confidence outputs and low hallucination risk.
• ● Acted as a bridge between data, product, and leadership to align AI and data investments with business priorities.
Data AI ready Data observability Hex LLMs Data Management
Arex Markets
Head of Data Analytics
October 2020 - October 2021 (1 year)
• ● Built the data team and data architecture from scratch in a fintech environment, supporting both operational and strategic decision-making from day one.
• ● Defined initial data foundations to support OKRs, risk analysis, and commercial performance in a highly ambiguous, fast-paced context.
• ● Partnered closely with leadership to translate business questions into actionable, decision supporting outputs, balancing speed, reliability, and evolving business needs.
Scopely
Sr. Manager → Dir., Analytics Engineering
ENTERTAINMENT AND LEISURE
November 2021 - October 2024 (2 years and 11 months)
Barcelona, Spain
• ● Built the analytics engineering function from scratch to support executive and operational decision-making.
• ● Reduced analyst time spent on static reporting by ~60%.
• ● Led early applied GenAI initiatives (news digestion, trend extraction, Slack-based analytics access) focused on real productivity gains.
• ● Drove GenAI adoption through hands-on experimentation and enablement, avoiding top-down or fear-based approaches.
BigQuery Generative AI Elementary Data Management DBT